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Senior Manager, Marketing - Home


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Job Details

JobId: 880992BR
JobTitle: Senior Manager, Marketing - Home
State: CA
Description: The Senior Manager Marketing Home role will help to develop and drive category-specific marketing plans for Home. You will have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category experience/Product, Operations and Supply Chain) to create marketing plans for our strategic, high-priority retail categories. The ideal candidate is a highly analytical, creative, and organized growth marketer who will jump in and make an immediate impact. Responsibilities Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure we’re meeting business objectives and supporting key marketing strategies, launching on time and within budget. Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth. Work closely with colleagues in marketing, retail, and product to support overall vision for growth – ensure we are supporting and telling a cohesive story through retail marketing efforts. Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with retail category teams. Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget. Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV. Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across cross-functional teams. Develop a deep understanding of Walmart\u0027s media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business. Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact. Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners. This role can be based in San Bruno or New Jersey. Develops and manages key supplier partnerships on new and existing marketing initiatives Develops annual plan(s) Drives the execution of multiple business plans and projects Ensures business needs are being met Manages marketing budgets Manages the Walmart brand Manages the development and execution of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration) Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity Provides supervision and development opportunities for associates
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