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Senior Manager, MCoE Digital


New York, NY
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Job Details


Senior Manager, Marketing Centers of Excellence (MCoE) Digital

The MCoE Digital team sits in US Marketing's Internal Medicine BU within the Pfizer Innovative Health (PIH) BU, and primarily focuses on consumer facing digital opportunities. The remit of the MCoE Digital team is to enhance the digital capabilities of our marketers so that we can better educate patients on our products and engage with our patients using the digital tools, technologies, and platforms that our customers are consistently leveraging to make healthcare decisions. The MCoE Digital team focuses on the following five tenets:

+ Experimentation: Driving innovation through thoughtful brand partnership to drive results

+ Incubation: Driving digital disruption and innovation via pilot development with brand partnerships

+ Acceleration: Accelerating organizational digital skills as brand partners and advisors to prioritize and develop new capabilities

+ Education: Developing best-in-class digital capabilities in marketers

+ Foundation: Advancing digital policies in conjunction with Legal, Regulatory and Medical

Organizational Relationships

+ Internal: PIH brand marketers, Media Team, Brand/BU/Corporate Review Committees, Business Analytics, Business Technology and others, as needed

+ Bring key components of strategic initiatives through medical, legal and regulatory Review Committees (RC) at the brand and above brand levels, to ensure efforts are compliant and effective

+ Partner with Business Technology (BT) to identify and enable portfolio technology solutions to support the rapid scaling of digital activities within PIH and beyond

+ Collaborate with the Business Analytics (BA) team to develop a plan to test key hypotheses and determine key success metrics for each project, and adapt nimbly

+ External: agencies, platform providers (not key relationship owner)

+ Lead creative agencies/contractors and other partners in the development of customer-facing programs

+ Develop and manage third party vendor partnerships as necessary for initiative success


Responsibilities of MCoE Digital Sr. Manager:

+ Serve as a digital subject matter expert to:

+ Partner with brand teams to pilot new digital marketing capabilities

+ Identify digital marketing innovation based on an understanding of external trends and how they can meet brand/patient needs

+ Identify areas of digital portfolio-level enhancement that more effectively deliver against brand strategy and/or drive efficiencies and cost savings for our business

+ Inspire our brand marketers around new digital tools/trends and how they can be leveraged to drive brand business

+ Aid in informing, and sharing, the digital vision for the team and marketing organization

Support the business case for portfolio enhancements as well as new digital capabilities, identifying hypotheses to test, and organizational gains to be realized

Lead tactical implementation of initiatives, ensuring that digital solutions meet the needs of the patients and prescribers, while remaining scalable across the organization

Scale digital portfolio-level enhancements and digital innovation solutions to our brand partners

Capture, collate and share digital learnings and best practices from and to our brand partners; collaborate on developing material to share in our Digital Chops training program

Bring key components of strategic initiatives through medical, legal and regulatory Review Committees (RC) at the brand and above brand levels, to ensure efforts meet legal, medical and regulatory and Compliance needs

Partner with internal teams (e.g., BT, BAI) to facilitate and test portfolio solutions that support the rapid scaling of digital activities within PIH and beyond



6-8 years of digital marketing experience

4+ years of consumer marketing experience, in any field

Digital marketing strategic and functional expertise

+ Digital brand marketing, including mobile, video, display, apps, social, text, content, etc

+ Working knowledge of analytics, measurement and reporting

+ Development and optimization of fully linked digital marketing ecosystems

+ Understanding of a broad range of new and emerging digital technologies, channels, and platforms and how they might be a strategic fit for our portfolio

Ability to lead multiple tactical projects, executing against operational imperatives

Demonstrated contributions to change management within an organization

Comfort with white space, ambiguity and an agile work approach

Ability to contribute effectively to large, complex projects

Proven track record of working cross-functionally, leading without authority, and driving cross-functional groups to alignment and action

Experience successfully working on high-profile, complex organizational challenges

Demonstrated ability to be highly collaborative

Experience presenting to leadership

Strong interpersonal, presentation, and communication skills

Strong analytic skills (experimentation methods, logical analysis, problem solving, quantification of business ideas, research skills)

Recent experience in non-pharma digital marketing desired

Understanding of legal, regulatory and compliance requirements for biopharma or other highly regulated industries a plus, but not required

Bachelor's degree is required.


+ US (NYHQ) based role; limited domestic travel

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**Other Job Details:**

+ **Last Date to Apply for Job: February 15,2018**

+ Eligible for Employee Referral Bonus

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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