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Senior Manager of DX Capabilities

PepsiCo Inc.

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Job Details

Auto req ID: 143728BR
Job Description

The Senior Manager of DX Capabilities contributes to PepsiCo Beverages Canadas success by leading the development of the omni-channel shopper insights learning agenda for PepsiCo Beverages. They will create and execute world-class shopper and category solutions that will act as a growth multiplier for PepsiCo and its retail partners, by accelerating category demand and creating a distinct competitive advantage.

The Senior Manager of DX Capabilities is responsible for leading the development of Canadian specific shopper and category insights tools based upon PepsiCo global best practice. These proprietary and analytically oriented tools will require this individual to leverage several different category, consumer and shopper data sources to create capabilities that will unlock loyalty and granular growth. The Senior Manager of DX Capabilities will also lead the communication and training of these materials with our internal team and activation of insights through these tools with our retail partners. They will be asked to work closely with the sales strategy team to support the development of insights that influence activation toward our strategic business plan.

Key Responsibilities :

  • Establish strong wiring and working relationship with the PepsiCo U.S. DX team; leverage resources and best practices where appropriate
  • Lead the development of a Canadian PEPWorx Suite of Insights Tools;
  • Lead the development of a Canadian Store of the Future selling framework for both large format and small format; informed and supported through DX insights
  • Coach and lead the development of consumer, shopper and category insights based plans with category managers that will enable the activation of AOP objectives
  • Establish and lead the communication of an on-line DX Portal to share materials and best practices
  • Key contributor to building a Selling with Insights capability across Retail Sales; coach and support
  • Lead and support the use of the analytic process and all analytic tools across the Category Management team in order to successfully achieve all Category Management AOP objectives


  • Bachelors degree required; preferably in Business
  • 7+ years of experience in sales or shopper insight or category management
  • 2+ years previous senior level account management or field sales experience in consumer packaged goods; direct store delivery environment an asset
  • Consumer / Shopper Insights experience in consumer packaged goods industry an asset
  • Category management, shelf management or business analysis experience in consumer packaged goods industry an asset;
  • Knowledge of consumer brand marketing;
  • Self-starter, able to work independently on projects
  • Solid leadership and interpersonal skills required
  • Strong analytical skills, able to synthesize information to develop understanding and insights
  • Strong communication and presentation skills required
  • Demonstrated computer proficiency: Microsoft Suite
  • Technical expertise with Nielsen Answers, Environics Prizm5 an asset
  • Solid organizational and project management skills able to establish priorities, strong detailed execution and ability to multi-task;
  • Possess a valid driver's license and own vehicle
  • Some business travel required

Relocation Eligible: Not Applicable
Job Type: Regular
Apply on the Company Site

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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