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Senior Manager, Product Marketing

Walmart


Location:
SAN BRUNO, CA
Date:
08/24/2017
2017-08-242017-09-22
Job Code:
803124BR
Walmart
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Job Details

JobId: 803124BR
JobTitle: Senior Manager, Product Marketing
City: SAN BRUNO
State: CA
Description: •Develop business and functionality requirements for new product launches and brand level marketing programs. •Help define development priorities and outline the ideal customer experience in collaboration with the UX, Product and Creative teams; continue to shape, develop and implement scalable internal processes •Drive briefing process with internal teams and external agencies to bring product vision to life in a way that is distinctly Walmart.com, helps the brand break through, and continues to help drive brand awareness •Create customer-centric launch plans and test agendas focused on increasing awareness and improving perception of the Walmart.com brand that reflect strong strategic vision and attention to detail •Ensure campaigns are in sync with (and complementary to) other brand initiatives •Analyze post-launch results to assess impact on Walmart brand equity and retail category performance
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