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Senior Manager, Site Analytics

Walmart


Location:
SAN BRUNO, CA
Date:
12/08/2017
2017-12-082018-01-06
Job Code:
923771BR
Walmart
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Job Details

Senior Manager, Site Analytics in SAN BRUNO, CA | Walmart Careers

Senior Manager, Site Analytics

  • Location SAN BRUNO, CA
  • Career Area
  • Job Function Online Operations
  • Employment Type -
  • Position Type -
  • Requisition 923771BR

What you'll do at

As the Manager, Site Analytics for Customer Experience you would lead the Analysis/Optimization for our customers. You and your team would measure and set baseline for key site performance metrics (conversion rate standards, cart abandonment, form completion rate, etc.) of current samsclub.com pages, site functionalities, shopping cart and checkout path to be used to measure improvement progress over time.

What You’ll Do:
- Proactively find site conversion breakdowns and opportunities by analyzing click stream data, analyzing session activities, or other production logs. Partner with appropriate teams (engineering, product, site merchandizing, etc.) to identify ways to improve conversion based on these findings.

- Actively investigate/tease out known or suspected issues from outside sources, including voice of customer data, shopper notes, call center feedback, bug reports, site outages, research and internal observations. For both issues and opportunities, quantify the size of the issues/opportunity and build business cases for improvement.

- Drive the execution of multiple site conversion business plans by identifying site and customer issues; developing and communicating site conversion plans and priorities; removing barriers and obstacles that impact transaction process; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous support to the site conversion program.

- Develop and test new, alternate approaches, other technologies, or deep dive investigations to find potential purchase success rate improvement opportunities. Keep the organization updated on site conversion plan, execution and outcome of the work.

- Develop a site conversion plan by site sections (such as shopping cart and checkout paths) and managing the work effort and communicating key findings and progress back to the site operations leads and executive management team.

Performance Standards & Monitoring: (25%)

- Set baseline for current page performance and partner with Engineering groups to monitoring & threshold standards for checkout completion rate, response time, and availability metrics both from synthetic backbone monitoring (Keynote, Gomez) and actual end user experience monitoring (packet sniffer logs).

- Analyze complex system behavior, exception alerts, and application monitoring data. Deliver insights into conversion opportunities for each step in the shopping and purchase funnel flows.

- Deliver insights on pre/post redesign feature performance (both backend services and front end experience) and partner with front end engineering to drive changes.

Manage, Partner & Influence Changes (25%)

- Manage site conversion pipeline of conversion opportunities, investigate, analyze, report and publish the optimization results. Promote a culture of site conversion and customer advocacy by building awareness to the successes and opportunities both qualitatively and quantitatively.

- Promote and support company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.

- Partner with Product and Engineering teams to provide opportunity cost model on quick-win priorities for any identified conversion obstacles that results in site changes/bug fixes/enhancements to site features and managing site conversion pipeline all the way to the execution stage and provide post implementation analysis to the executive team.

- Evangelize site conversion concepts and serves as an advocate for customer experience best practices by striving to improve skills and capabilities within the site conversion space; creating and maintaining a data driven culture at across all Walmart eCommerce business units.

Minimum Qualifications

--5+ years of experience working in an e-commerce environment at the intersection of site conversion/optimization tactics and product management
--Excellent communication skills and ability to interact with all levels of end users and technical resources
-Innovative thinker and ability to work independently

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
"I have switched careers twice within Walmart and each time my leadership supported me in learning an entirely different business. "
— Scott, Senior Manager

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