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Senior Marketing Manager, Global Nutrition Group

PepsiCo Inc.


Location:
Chicago, IL
Date:
05/26/2017
Job Code:
119031BR
Apply on the Company Site
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Job Details

JobId: 119031BR
Job Title: Senior Marketing Manager, Global Nutrition Group
Location: Chicago, IL
Category: Marketing / Communications

Description:

PepsiCo's Global Groups are responsible for developing and driving global brand portfolio strategy and breakthrough innovation for each of PepsiCo's global Snack, Beverage and Nutrition brands. As a Global Sr Brand Manager, you will work on a team responsible for the strategic, creative and executional development of Tropicana Essentials. You will act as a brand steward and will collaborate with internal/external stakeholders and agency partners to help the development of a comprehensive marketing plan that can be executed in markets around the world.

In this role, you will be a member of the Fruits and Veggies innovation Team within the Global Nutrition Group, and will develop and lead strategy and execution for 2018 to 2022 for Tropicana brand plans, including brand strategy, media, advertising & visual identity and innovation.

Accountabilities:

  • Lead Probiotics / digestive health strategy, innovation pipeline and innovation plan for the next 5 years
  • Lead Functional Benefits platform globally
    • Digestive Health (Probiotics, Prebiotics, 2.0 version, new formats)
    • Immunity (Vitamin C), among other functional benefits
    • Regions / markets: US, UK, France, Canada, India and Russia.
  • Lead global Functional benefits innovation pipeline for the next 5 years
  • Collaborate with and influence cross-functional team to deliver PSP brand plans.
  • Communicate with, engage, gain input, and actively influence key Tropicana stakeholders, cross-functional leadership and the Senior Leadership team.
  • Support cross-functional teams across all stages in ideating, chartering, developing, and launching new innovation for Tropicana.
  • Analyze business and consumer trends, identify key issues facing the business and help execute innovative marketing and general management plans.
  • Create high-impact promotions, advertising, packaging, sales materials and internal assets to communicate the brand's identity.
  • Lead cross-functional teams in the development and execution of marketing plan strategies - including advertising, packaging, trade and consumer promotions.
  • Work with the team to manage projects to help deliver against these objectives, including budget and timeline management.


Minimum Qualifications:

  • Undergraduate Degree
  • A minimum of 5 years prior Marketing experience (if undergrad degree only) OR 2 years of prior Marketing experience (if Advanced Degree)
  • Strong analytical skills
  • Advanced PowerPoint and Excel skills


Preferred Qualifications:

  • MBA with a concentration in Marketing
  • Prior experience working closely with agencies to create world class work and understand the development and execution of integrated marketing programs (e.g. packaging/ design development, consumer and customer promotions etc.).
  • Prior global experience or a solid understanding of markets outside North America
  • Ability to work and thrive in ambiguous, less-structured environments (able to \"jump in\" and contribute even when facts are not yet 100% clear)
  • Ability to effectively collaborate, communicate and influence in a matrix environment.
  • Creative thinking and problem solving skills
  • Demonstrated ability to develop and cultivate relationships
  • Excellent written and oral communication skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 119031BR",
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Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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