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Senior Marketing Manager, Member Engagement, Specialized Plans and Hispanic Marketing - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
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Job Details

739812 Senior Marketing Manager Member Engagement Specialized Plans and Hispanic Marketing Minnetonka MN

Senior Marketing Manager, Member Engagement, Specialized Plans and Hispanic Marketing - Minnetonka, MN (739812)

Position Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Primary Responsibilities:
  • Develop consumer strategies and lead initiatives that help members maximize their plan benefits and deliver against Net Promoter Score goals
  • Evaluate current resources and web experiences to optimize for the Hispanic member and align to broader member engagement goals
  • Create consumer research plan, assessing proprietary and third-party data, to identify pain points for segmented member population in specialized plans including Hispanic membership, diabetes, behavioral, high deductible and value-based networks
  • Lead high priority enterprise-wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Develop consumer insight-led campaigns that drive members to in-network, premium and tiered providers
  • Develop strategy, campaigns and ongoing initiatives that deliver against Diabetes Health Plan engagement business goals, improve diabetes health outcomes and reduce diabetes health care costs
  • Orchestrate multi-media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise-wide teams and external agencies
  • Lead strategy and activations that drive engagement, plan understanding and HRA/HAS/FSA utilization for high deductible and consumer-driven health plans, in collaboration with Optum Bank
  • Create new strategy, process and implementation model, leveraging provider relationships to drive engagement into Affordable Care Organization plans (ACO)
  • Develop strategies for personalized, real time campaigns leveraging predictive modeling analytics to identify, deploy, and test best performing marketing activities; optimize campaigns based on key performance indicators
  • Collaborate to identify, select and onboard new agency partners for member engagement campaigns
  • Create campaign communication strategy that drives consistency across touch points and meets health literacy guidelines
  • Develop project management process to coordinate, track & report on multiple elements of the campaign elements
  • Route & track campaign materials through legal and key stakeholder approvals
  • Oversee and manage marketing budget to deliver against engagement goals
  • Develop process for competitive benchmarking and assessment

 Personal Attributes / Assets:

  • Excellent verbal and written communication skills that are concise, candid and professional
  • Ability to set clear direction and lead with confidence, conviction and presence
  • Leverage technology to deliver business goals and improved consumer experience
  • Proactive self-starter; with sense of urgency to achieve results
  • Quick study, flexible and able to handle a fast paced, ever changing work environment
  • Strong strategic and critical thinking with ability to challenge status quo with new ideas
  • Ability to analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment to make decisions
Required Qualifications:
  • Bachelor’s degree in marketing or business
  • 5+ years of strategic marketing leadership
  • 5+ years of consumer or retail marketing experience
  • Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints.
  • Experience leading cross-functional teams to deliver results on complex initiatives
  • Ability to work collaboratively and influence across levels in an entrepreneurial and highly matrixed environment
  • Proven success managing multiple agency and external vendor relationships
  • Strong, proven analytical skills
  • Digital and database marketing to reach targeted segments is a plus
Preferred Qualifications:
  • Experience in developing Hispanic marketing strategies, identification of population segments using various research and syndicated data

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Details

  • Contest Number739812
  • Job TitleSenior Marketing Manager, Member Engagement, Specialized Plans and Hispanic Marketing - Minnetonka, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentEmployer and Individual

Job Location Information

  • Minnetonka, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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