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Senior Marketing Manager of Global Fruit & Vegetable Equity

PepsiCo Inc.


Location:
Chicago, IL
Date:
06/27/2017
2017-06-272017-07-26
Job Code:
121661BR
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Job Details

JobId: 121661BR
Job Title: Senior Marketing Manager of Global Fruit & Vegetable Equity
Location: Chicago, IL
Category: Marketing / Communications

Description:

The Senior Marketing Manager of Global Fruit & Vegetable Equity is primarily responsible for supporting the global Tropicana brand strategy with a prioritized focus on global campaigns, communications, Visual ID and content strategy. He/she will act as the brand steward and will collaborate with internal collaborators (primarily Consumer Insights and global marketing leads) and agency partners to create best-in-class relevant consumer communications that drive Tropicana brand sales and equity improvements in key global markets.


Global Campaign Development:

  • Drive the day-to-day development of global marketing campaigns and big idea platforms to drive brand equity and specific products or launches in key Tropicana markets.
  • Lead the agency through the development of the creative process to meet identified metrics
  • Collaborate with consumer insights to understand the target consumer in key global markets to influence relevant and effective creative.
  • Consult with key global markets on execution of tactical creative across consumer channels that support the broader global campaign platform.

Visual ID:

  • Lead internal and external design partners to develop a cohesive and impactful Visual ID for the Tropicana brand, driving critical equity attributes
  • Collaborate with market leads, insights and critical stakeholders to drive optimization, validation and ultimately sell-in of a common visual language
  • In close partnership with key agency partners, lead the thinking on how to fully leverage a new Visual ID across 360 touch points


Content Strategy:

  • Lead development of an always-on global content strategy that supports the brand's marketing broader marketing objectives.
  • Collaborate with global markets on execution of strategy and production and deployment of content.


Global Connector:

  • Partner with and influence a broad range of marketing teams across the globe to drive an integrated global agenda. Identify the commonalities within a range of agendas to progress critical projects through a matrixed organizational structure.
  • Bring new approaches to building brand equity in established brands, ultimately delivering future-looking comms and Visual ID plans
  • Troubleshoot issues and provide global consultation with local marketing teams


Qualifications:

  • 7+ years of brand experience, preferably in consumer products
  • Adaptable and able to thrive without strong top-down decision making structures
  • Demonstrated ability to lead large cross-functional teams through informal reporting relationships
  • Courageous and persistent leader, can work through adversity
  • Interest in global health and wellness
  • Passionate about consumer drivers and needs and the way that brands meet them
  • MBA preferred, BA required

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 121661BR",
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