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Senior Marketing Specialist - Horsham, PA

UnitedHealth Group


Location:
Horsham, PA
Date:
04/28/2017
Job Code:
1742723
Apply on the Company Site
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Job Details


Senior Marketing Specialist - Horsham, PA(Job Number:712152)
Description

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)

 

With a focus on more dynamic, personalized, right-time marketing strategies to support our overall Market-by-Wire initiative, Insurance Solutions Marketing is driving change through deeper analyses and thoughtful implementation of consumer triggers, consumer data and data analytics in our marketing efforts. The ideal candidate will bring energy, dedication and insights to help further this goal through the DM channel specifically, which includes both print and email, as well as collaborative, coordinated efforts with other channels in order to better meet consumer needs along their pathway to purchase.

 

Primary Responsibilities:

  • Develop and execute direct-to-consumer acquisition Marketing strategies to support growth goals and objectives
  • Provide thought leadership and strategic direction in communicating with our senior population   
  • Utilize data and consumer behaviors to identify real-time, personalized sales opportunities
  • Understand campaign trends, performance and reporting
  • Drive creative development by interacting with the agency and the internal shared-services division
  • Collaborate across functional groups, leverage internal and external business partners and engage the client (ASI) to achieve Acquisition goals
  • Provide oversight on day-to-day campaign execution and manage campaign budgets
  • Provides guidance to Marketing Associates and give clear direction to cross-functional team

 


Job General Marketing
Primary Location US-PA-Horsham
Other Location 
Organization M&R Insurance Solutions
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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