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Senior Product Marketing Manager


El Segundo, CA
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Job Details

Company AT&T

Job Title Senior Product Marketing Manager

Jobid att4-4602815

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

Want a job driving impactful Marketing strategy for one of our key strategic portfolios? In this role, you will get to do that and more. You will be part of a fast-moving, high energy, and talented team. You will get to think strategically, tactically, and creatively.

Your role is to support consumer awareness and engagement tactics for AT&T mobility offers and plans through development of marketing strategy, marketing plans, messaging, and cross-functional collaboration on tactic execution. Sounds like a lot, huh? Don’t worry. We got this!

+ Support Plans and Offer Consumer Marketing leads

+ Lead cross functional teams, including Digital, Retail, Advertising, and PR to ensure product messaging is understood and all tactics execute consistent creative

+ Collaborate with cross functional teams to ensure alignment to the marketing strategy and priorities for mobility offers

+ Develop succinct and powerful Marketing Briefs for select mobility offers

+ Define impactful product messaging supported by research

+ Track tactic details and report up to leadership status and results

+ Continuously analyze and seek opportunities to improve results

+ Ensure the product teams’ marketing needs are 100% supported

**The Ideal Candidate:**

+ Has a passion for Marketing and the impact it can have to the bottom line

+ Has a positive, can-do attitude

+ Possesses the flexibility to wear many hats as needed

+ Is an incredibly fast learner who hits the ground running

+ Has a track record of consistently exceeding expectations

+ Has previous experience in Product Marketing or Advertising

+ Is an excellent communicator, no matter the medium

+ Hears about a challenge, and gets excited

+ Has the unique overlapping skillset of thinking creatively and analytically

+ Has excellent presentation skills (both in person and in PowerPoint), and the ability to tailor messages based on audience

+ Possesses the ability to quickly shift priorities in support of changing business needs

+ Has a Bachelor’s degree in Marketing, Business or related discipline

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

Apply on the Company Site
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