Sign In
 [New User? Sign Up]
Mobile Version

Senior SEO Analyst

Cox Automotive


Location:
Mission, KS
Date:
11/22/2017
2017-11-222017-12-21
Job Code:
1715821
Cox Automotive
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Company Cox Automotive
Title: Senior SEO Analyst
JobID: 1715821
Category: Product Management and Strategy
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Senior SEO Analyst to join our team in Mission, KS.

Our Teams:

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

Job Summary:

The Senior SEO Analyst is responsible for delivering on Dealer.com’s Premium levels of Search Engine Optimization services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients’ websites, determining what action to take to increase site performance, and collaborating with client, and internal stakeholders (like the SEO Copywriter) each month on strategy. The Senior SEO Analyst is the client’s point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Analyst via email or phone as needed. As a senior member of the team, this Analyst is also expected to assist with trainings, mentoring, knowledge sharing, and leading of special projects to drive our services forward.

Your Role:

  • Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence. Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, or save potential cancellations.
  • To improve client site performance in search engines, and utilizing Dealer.com's web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonicaling of URLs, 301 redirects, NAP alignment, and natural backlink building.
  • Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
  • Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
  • To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
  • Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
  • Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.

Qualifications

Required Qualifications:

  • 4-6 years of experience.                  
  • Strong understanding of how search algorithms work.
  • Knowledge of search engine optimization tactics.
  • Strong customer service and client relationship skills required.
  • Ability to manage competing priorities.
  • Demonstrated leadership skills.
  • Working knowledge of Microsoft Office.
  • Excellent written and verbal communication skills.
  • Self-directed, driven, and enthusiastic.
  • Basic knowledge of HTML.

What We Look For:

  • Bachelor’s Degree in Marketing, Business, Communications or other related field preferred or equivalent work experience may be considered.
  • Demonstrable experience creating and executing SEO campaigns.
  • Solid knowledge of website analytics tools like Google Analytics
  • Working knowledge of HTML, CSS, and broad website concepts..
  • Previous client relationship, account management, experience.
  • Experience mentoring, training, and previous leadership roles.
  • Proficient with Microsoft Office.

About us:

 

Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.

 

COX-80

 



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-KS-Mission-5700 Broadmoor St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
Apply on the Company Site
Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]