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Senior Web Analytics Analyst

Cox Media Group


Location:
Atlanta, GA
Date:
06/23/2017
2017-06-232017-07-22
Job Code:
177112
Cox Media Group
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Job Details

Company Cox Media Group
Title: Senior Web Analytics Analyst
JobID: 177112
Category: Information Technology
Industry: Cox Media Group
Job Type: Full-time

Description

The Analytics & Insights team is responsible for data driven strategic thinking and insight across multiple touch points at Cox Media Group (CMG). Specifically, we:

Lead the development and evolution of our CMG’s digital measurement platforms.

Derive insights from research and data that provide holistic views of performance across experiences and channels.

Support CMG business units in understanding digital audience data and leveraging insights that inform digital strategy.

Support data visualizations for CMG business units and advertiser clients.

The Senior Analyst will be a subject matter expert for web analytics and platform metrics across CMG. This will be a “go-to” position within CMG to understand the current and future states of our digital audience measurement systems and tools. The Senior Analyst would also act as a mentor to non-senior analysts on the team.

Job Responsibilities

Develop, manage, and distribute data and insights to drive business decisions for CMG’s radio and TV properties via regular and ad-hoc reporting including statistical calculations, graphical representations, and written analyses utilizing a combination of Adobe Digital Marketing Suite tools, radio streaming data tools, TV video tools, and data visualization tools.

Be the first line of contact for CMG properties when it comes to questions around analytics and any tools the Analytics team manages. Properly manage expectations of end users with respect to questions, training, and reporting deliverables.

Build, maintain, and foster relationships with digital leaders and staff in each CMG market. Be a resource and advocate for them.

Offer and manage trainings for analytics tools (whether on-site or via webinar).

Identify trends and anomalies in online audience behavior and provide strategies for improving performance or data collection. Communicate these findings to a wide variety of audiences at CMG who have varying degrees of analytics knowledge.

Assist in QA of analytics implementations during development of products/projects, troubleshoot data collection inconsistencies, and suggest improvements/refinements to existing implementations.

Regularly communicate across CMG with respect to online activity and clearly articulate findings to a wide variety of audiences with varying degrees of analytics knowledge.

Understand how tracking software is implemented across multiple properties/platforms, the impacts of possible changes, and communicate these to various stakeholder groups as needed.

   Assist in the discovery and evaluation of new vendors while reassessing existing ones. Contribute to contract negotiations and renewals as needed. Hold vendors accountable for the services promised.


Qualifications

       Bachelor’s degree required.

    4+ years of working with clickstream analytics tools such as: Adobe SiteCatalyst, Google Analytics, Webtrends.

    2+ year(s) of experience in working with BI and data visualization tools, such Tableau or Qlik.

    Strong understanding and/or application of SQL and R.

    Excellent presentation and data visualization skills.

    Strong interpersonal skills with the ability to clearly communicate information to a cross-functional group.

    Strong understanding of JavaScript and its application in the use of data collection.

    Familiarity with audience analytics implementation best practices, ad targeting technologies, and/or data mapping tools, a plus.

    Google Analytics Certification, a plus.




About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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