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Digital Marketing Strategist II

Cox Automotive


Location:
Burlington, VT
Date:
11/22/2017
2017-11-222017-12-21
Job Code:
1717907
Cox Automotive
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Job Details

Company Cox Automotive
Title: Digital Marketing Strategist II
JobID: 1717907
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Digital Marketing Strategist II to join our team in Burlington, VT.

Our Teams:

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

Job Summary:

The Digital Marketing Strategist II is responsible for delivering on Dealer.com’s Advanced and Premium levels of Search Engine Optimization services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients’ websites, and determining what action to take to increase site performance. The role also involves collaborating with client, and internal stakeholders (ex - SEO Copywriter), on a monthly basis regarding strategy. The SEO Analyst II is the client’s point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Analyst via email or phone as needed.

The Role:

  • Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence. Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, or save potential cancellations.
  • To improve client site performance in search engines, and utilizing Dealer.com's web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonicaling of URLs, 301 redirects, NAP alignment, and natural backlink building.
  • Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
  • Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
  • To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
  • Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
  • Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.

Qualifications

  • Experience:  2-4 years               
  • Understanding of how search algorithms work
  • Knowledge of search engine optimization tactics
  • Strong customer service and client relationship skills required
  • Ability to manage competing priorities
  • Working knowledge of Microsoft Office
  • Excellent written and verbal communication skills
  • Self-directed, driven, and enthusiastic
  • Basic knowledge of HTML

What We Look For:

  • High school/GED required.  Bachelor’s Degree in Marketing, Business, Communications or other related field preferred.  In lieu of a Bachelor’s Degree, education and equivalent work experience may be considered.                     

About us:

 

Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-VT-Burlington-128 Lakeside

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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