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Shopper Marketing Manager

PepsiCo Inc.

Dallas, TX
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Job Details

JobId: 119415BR
Job Title: Shopper Marketing Manager
Location: Dallas, TX
Category: Marketing / Communications


The Dollar General team is looking for a creative, results-oriented Shopper Marketing Manager who thrives in a fast-paced environment to lead the strategic development and execution of account-specific plans/partnership programming for one of PepsiCo's fastest growing Customer. This role is critical in driving volume, sales and brand equity across the PepsiCo portfolio for brands including Pepsi, Dew, Aquafina, Lay's, Doritos, Quaker and many more. This experience will allow for developing and showcasing the ability to strategically evaluate business opportunities, demonstrate thought leadership in the creation and execution of Shopper/Retailer relevant solutions aiming at driving conversion and bring them to market to positively impact brand equity, business sales and profitability.


  • Ability to understand the Retailer and key Brand opportunities in order to build strategic programs that deliver wins for PepsiCo Brands, Dollar General and its Shoppers.
  • Collaborate with the Program Teams for the development of key program creative as well as delivering successful launches of innovation. Responsible for ensuring alignment with Dollar General's key strategic imperatives.
  • Keeps apprised of Brand insights, Retail industry and Consumer trends. Uses expertise to educate Marketing & Sales teams.
  • Establishes clear accountability for funding of each program.
  • Co-develops key strategy decks including the annual joint business planning process.


  • Minimum Qualification: Undergraduate Degree
  • Preferred: MBA with a concentration in Marketing

Work Experience:

  • A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
  • Preferred: Prior Marketing experience within consumer packaged goods


  • Strong analytical skills
  • Prior experience leveraging Consumer/Shopper insights to develop effective Marketing programs and campaigns
  • Ability to effectively collaborate, communicate and influence in a matrix environment
  • Creative thinking and problem solving skills
  • Demonstrated ability to develop and cultivate relationships
  • Advanced PowerPoint and Excel skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 119415BR",
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