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Shopper Marketing Manager

PepsiCo Inc.


Location:
Plano, TX
Date:
04/11/2018
2018-04-112018-05-12
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Job Details

Auto req ID: 141296BR
Job Description

The Shopper Marketing Manager, will be responsible for the FL Variety Packs Programs across our enterprise and strategic Retail customers. This individual must thrive in a fast-paced, innovative marketing environment to lead the strategic development and execution of shopper marketing plans/partnership programming to drive PepsiCo growth (volume, sales, share) and brand equity.
This role leads the work to drive PepsiCo (PEP) growth by improving the shopper experience, engaging and converting the shopper by:

  • Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
  • Developing retailer custom overlays and integrating equity and customer strategy to deliver best in class shopper programming

Qualifications/Requirements

  • Undergraduate Degree
  • A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2-3 years of brand marketing, category management or innovation experience within another large Consumer Packaged Goods company (if Advanced degree)
  • Strong analytical skills and Project Management experience leading cross-functional teams and influencing key stakeholders
  • Cross Functional Capabilities - ability to work within matrix environment DX, Brands Teams, Sales, Legal, CR, Agencies, etc
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Advanced PowerPoint and Excel skills
  • Leadership ability to set the agenda
  • Brand Communication Acts as a brand ambassador/steward when developing shopper programming. Ability to interact effectively with brand team, understand the key brand performance indicators and developing marketing strategies and campaigns
  • Innovation Translates the brand strategy into creative and winning shopper engagement plans

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Plano","state":"Texas","country":"United States","country_code":"US",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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