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Site Merchandising Lead, Shoes


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Job Details

JobId: 899019
JobTitle: Site Merchandising Lead, Shoes
State: CA

Department Summary

No two days are the same for the Merchandising team.  It’s exciting and things change rapidly, except one component: we’re always 100% customer-centric!   With instant access to products, services and information online, customers expect choice, ease, and personalization.  Innovation and leading edge technology enables our team to analyze deep customer insights and market data at scale.  Our team of strategists, site merchants, buyers, creative types, UI designers (and more) collaborate together, utilizing big data innovations and analytics to enhance omnichannel experiences for our customers.

Position Summary


Position Description

  • Plans, communicates, and executes site merchandising plans, site changes, new program and category rollouts, and new technology

  • Drive the continuous improvement of site standards and performance by identifying opportunities within the Shoes category, developing a plan to action them, and executing to deliver objectives

  • Drive the execution of multiple business plans and projects for Site Merchandising

  • Ensure business needs and KPIs (Traffic, Conversion, AOS) are being met

  • Ensure implementation and optimization of site strategies

    Key Activities

  • Ensure customers can discover and buy the products they want using site merchandising and CMS tools

  • Continuously improve product discovery by defining and developing the appropriate product category structure and assortment

  • Manage and optimize Shoe category and brand landing pages

  • Be the liaison with creative to get assets needed for the core site experience and seasonal campaigns as needed

  • Improve current taxonomy to increase shopability and also optimize SEO results

  • Monitor in-stock levels and drive traffic to buyable areas, balancing revenue, profitability, and inventory requirements

  • Develop and manage curated product listing pages (shelves) to elevating key brands and products across the customer’s navigation experience


  • Evolve site taxonomy structure build for easier customer access and findability

  • Understand customer search and browse behavior, click path, and what enables or inhibits them from selecting and purchasing items, and adjust shelf structure to meet customer needs

  • Ensure product data is accurate and complete across the category catalog

  • Prioritize and optimize facets so that the left-hand navigation is line with products on shelf and supports the customer decision tree

  • Understand internal/external and marketing vehicle traffic flows to develop relevant landing destinations for the customer and drive increased and improved product views

  • Evaluate external and internal search terms to understand customer intent and optimize the landing experiences to deliver to those intents

    Team work

  • Build and maintain collaborative relationships with cross functional teams to drive efficiencies and scalability, particularly merchandising and creative

  • Work closely with the team, based in Boston

  • Manage temporary resources as needed for projects such as cleanup of product attributes, categorization, etc.

  • Promote and support company policies, procedures, mission, values, and standards of ethics and integrity

    A successful candidate must

  • Be flexible, action- and results-oriented, and self-starting. They must be proficient in analyzing data and drawing actionable insights

  • Be adept at leveraging data, customer insights and decision tree matrices to develop and maintain a first in class customer shopping experience

  • Be willing to learn and use site merchandising tools to execute new and optimized experiences

  • Be able to conceptualize, build and maintain backend website taxonomy to support new and existing business categories, optimizing experiences for discoverability and SEO

  • Be able to test and optimize site builds leveraging real-time analytics for both browse and search customer behavior

  • Understand how to influence and adjust ranking algorithms to drive to desired P&L results

Minimum Qualifications

  • 7+ years industry experience, ideally 5 years ecommerce background

  • Bachelors degree, preferably in business or marketing

  • Proven and demonstrable analytical skills

  • Strong communication skills

  • Team player

Additional Preferred Qualifications

  • Fashion and/or Footwear eCommerce Experience

  • Experience with enterprise-level web analytics tools (Adobe Analytics, Google Analytics)

  • Advanced Excel Proficiency

  • MBA Degree

Company Summary

Walmart Global eCommerce is comprised of, VUDU,, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.

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