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Social Media Coordinator

Cox Automotive


Location:
Burlington, VT
Date:
12/11/2017
2017-12-112018-01-09
Job Code:
1718166
Cox Automotive
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Job Details

Company Cox Automotive
Title: Social Media Coordinator
JobID: 1718166
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Social Media Coordinator, with relevant experience in Social Media marketing and client management, to join our team in Burlington, VT.

Our Teams:

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

Job Summary:

Social Media Specialist implements and monitors content strategy across multiple social media platforms for client websites with responsibility to generate and maintain a client’s social media presence using social network knowledge, relevant content, blogging, automotive industry research and trends, and reporting to demonstrate performance to client and internal client team.

Your Role:

  • Develops day-to-day content on social media platforms for client websites and managed social media
  • Researches topics for creative content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trends
  • Writes and posts relevant content for clients and develops strategies to optimize user engagement and drive action across all major social channels including Facebook, Twitter, YouTube and Google+
  • Manages monthly advertising spend budget for clients on applicable social platforms to increase client social presence and followings
  • Designs and maintains social media calendar for clients ensuring that the content for social media channels is aligned with client’s business goals
  • Monitoring of client site listings and related discussion and social interactions to recommend client response
  • Executes and delivers monthly client reports, usually by conference call and occasionally in face to face client meetings, to provide insight on social media performance to guide future month’s social strategy
  • Provides client insight into social media presence to guide strategy month to month
  • Build constructive relationships with external clients and internal stakeholders, including but not limited to, Creative, Search Engine Optimization (SEO), and Customer Service teams to further on-going client product and services investments
  • Monitor trends in social media tools, culture, and applications and appropriately apply that knowledge to increasing the use of client social media

Qualifications

  • Experience in social media in professional environment preferred
  • Solid grasp of digital marketing and social media with interest to research and gain knowledge of emerging trends and technologies
  • Detail oriented, highly organized with the ability to manage multiple client social presences concurrently
  • Genuine interest in client’s products and services, automotive industry and dealership focused
  • Experience developing and maintain excellent client service and relationships
  • Works independently and as part of a team
  • Strong research skills

Education:

  • High school/GED required.  Bachelor's Degree in Marketing, Business, or Communications preferred.

About us:

 

Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.

 

COX-302 

 



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.

 

Cox Enterprises and its subsidiary companies are Equal Opportunity employers - M/F/Vets/Disabled.  Qualified applicants will receive consideration for employment without

regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

 



Organization: Cox Automotive

Primary Location: US-VT-Burlington-128 Lakeside

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
Apply on the Company Site
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