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Sr. Analyst, Marketing Analytics

Home Depot

Atlanta, GA
Job Code:
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Job Details

Sr. Analyst, Marketing Analytics - Atlanta GA 30308 Skip Navigation
Job Details

Sr. Analyst, Marketing Analytics (110124)

GA - Atlanta

  • Date Posted: Oct 20, 2017
  • Company: The Home Depot
  • Travel: 0-10%
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No

Position Description:
Position Purpose:

The Consumer Analytics team conducts advanced modeling and analytics of customer data in order to provide insights to THD's senior leaders to support strategic decisions with actionable insights about THD's customers. The Sr. Analyst, Marketing Analytics is responsible for developing quantitative models and conducting analyses as part of the Consumer Analytics team in order to create actionable insights for senior leaders and internal clients from marketing, operations, and merchandising. Uses advanced statistical, econometric, and quantitative analysis techniques to develop in-depth understanding of THD's customers. Translates analysis outcomes into meaningful insights for a broad audience.

Major Tasks, Responsibilities and Key Accountabilities:

  • 20% Conduct thorough analyses to develop / validate customer segmentations, develop and compute customer value metrics and support ad-hoc requests for data extraction, modeling and analysis
  • 20% Conduct analyses to understand the impact of potential businesss decisions on customer spend and profitability
  • 15% Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive / forward looking marketing campaigns
  • 10% Work across the organization and leverage cross functional teams to provide expert analytical support
  • 10% Interpret statistical and analytical results and make suggestions for modeling improvements
  • 15% Prepare clear and concise reports, charts, tables and presentations to support business decisions
  • 10% Validate and update models periodically and provide validation reports
Nature and Scope:
  • Position reports to the Senior Director, Customer Analytics
  • No direct responsibility for supervising others

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • Typically requires overnight travel less than 10% of the time.

Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Education Required:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3 years

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
  • Bachelors degree in Statistics, Industrial Engineering, Operations, or equivalent 
  • Previous retail experience strongly preferred
Knowledge, Skills, Abilities and Competencies:
  • Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences 
  • Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques 
  • Knowledge of quantitative theories and techniques and their role in a business context 
  • Skilled in the use of statistical programming software, especially SAS 
  • Proficient with PowerPoint, Excel, Access 
  • Skilled in translating business questions / problems into analytical models

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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