Sign In
 [New User? Sign Up]
Mobile Version

Sr Analyst, Shopper Insights - North American Beverages (NAB)

PepsiCo Inc.


Location:
White Plains, NY
Date:
05/26/2017
Job Code:
118079BR
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

JobId: 118079BR
Job Title: Sr Analyst, Shopper Insights - North American Beverages (NAB)
Location: White Plains, NY
Category: Marketing / Communications

Description:


Description:


Does the status quo bore you? Do you defy convention? Are you curious about what drives shopper behavior? If so, you are the perfect candidate to join the PepsiCo Demand Xcelerator, a dynamic team that brings together the transformational power of Shopper Insights, Shopper Marketing, Category Leadership and Space Engineering to inform and propel PepsiCo's Sales and Marketing Plans with our key retailer partners like Dollar General, Walmart, Target, Kroger and 7-Eleven.
As a Shopper Insights Sr Analyst with the Demand Xcelerator (DX), you will play a strong role in delivering insights and recommendations to support PepsiCo & North American Beverages (NAB) Sales & Marketing strategy development & selling stories. Support the PepsiCo portfolio diving shopper loyalty with key customers. Responsible for delivering insights that will drive growth for PepsiCo, NAB, and our Retailers. This person utilizes understanding of product assortment, price, placement, and promotion to drive shopper insights that lead to actions, and that in turn, will help address both PepsiCo, and the customer's problem to solve. This role also works closely with the DX Xcelerator organization and NAB Marketing and Sales to support key business planks and projects.

RESPONSIBILITIES:

  • Joint Business Planning Support:
    • Input into the development of NAB Discovery materials including evaluating division specific aspects of macro-trends and key business performance drivers
    • Supports shopper/customer problems to solve for Big Bets for Key Retailers & Division
    • Assist in developing the customer facing materials
    • Develop toolkit and related selling tools
  • Business & Customer Strategy Support
    • Collaborates with DX Shopper Capabilities team to build expertise in using proprietary capabilities
    • Ownership and thought leader in shopper insights tools that help us understand shopper retailer choice and shopping motivations
    • Partner with category management and sales organization to analytically answer key business questions
    • Translate customer and category data into insights that informs category growth
  • Marketing Department &DX Shopper Insights Support
    • Support development of PepsiCo's shopper targeting capabilities, which enable deep understanding of our shoppers across who they are, what products they buy, where they shop and more to use for shopper prioritization and targeting
    • Leverage the power of data and shopper understanding to work with shopper and brand marketing teams to identify the right shopper target for marketing programs
    • Work with media and digital teams to inform how to build more targeted marketing programs, helping to drive stronger effectiveness of programs.
  • Effective Communication of Capabilities, Tools and Insights with NAB Organization
    • Design and create compelling, clear and concise presentations for senior management and external customers
    • Keeps apprised of brand insights, retail industry and consumer trends and uses this data to educate marketing and sales teams and the channel customers


CORE COMPETENCIES THAT WILL BE GAINED
  • Strategic Thinking
  • Commercial Experience
  • Persuasion & Influence
  • Collaborative Partnership
  • Insights Application
  • Story telling

PERCENT TRAVEL: 10%

KEY SKILLS NEEDED:
  • Strong Experience with Analytical tools and their application (IRI, Data Analysis)
  • Commercial experience (marketing, sales, category management preferred)
  • Ability to collaborate with others for a better solution
  • Applies Strategic & Transformative Thinking In All Efforts
  • Strong Communication Skills (written and verbal)

REQUIREMENTS:
  • Bachelor's degree required; advanced degree preferred.
  • 3+ yrs of Sales and/or Consumer/Shopper Insights experience and/or Category Management and/or Brand Marketing.
  • Customer Team experience in Shopper support function desirable.
  • Excellent analytical skills: Demonstrated ability to translate information and data into actionable insights and strategic recommendations.
  • Experience in both qualitative and quantitative research and analysis, syndicated data sources and application (Nielsen, IRI , NPD, 84.51 and/or other retailer loyalty card data ).
  • Solid organizational and project management skills - able to manage multiple projects at once and able to establish priorities, strong detailed execution
  • Self-starter, able to work independently on projects
  • Creative thinker who can bring innovation to projects and processes.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 118079BR",
Apply on the Company Site

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

Featured Jobs[ View All ]

Featured Employers [ View All ]