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Sr Brand Manager/ Brand Manger

Pfizer


Location:
Shanghai City, IL 61412
Date:
12/22/2017
2017-12-222018-01-22
Pfizer
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Job Details

Own execution of new brand pre-launch tactics. Coordinate cross-functional team to achieve launch objectives , support launch lead to develop pre-launch/ launch brand strategy . Interface with sale, medical, C&D, supply, regulatory, GAMA and other functions as supporter.



**Responsibilities**



**Support launch lead for launch readiness**







+ Develop pre-launch brand strategy, pricing and access strategy ,sale struction ,market reasearch ,forcast LRF etc



+ Analyze market trend, competitors situation to support developing brand strategy;



+ Explore customer insight and brand value proposition to support developing brand strategy;



+ Track progress towards brand target timely;







**Execution of pre-launch brand tactitcs**







+ Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;







**Coordinate cross-functional task force**







+ liaison with launch task force to track the project progression



+ support the lauch lead to be problem solver







**Develop brand promotional materials and training**







+ Develop brand DA, promotional slides, publication if needed and internal traing materials;



+ Train Field Force on product strategy and POA;







Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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