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Sr. Brand Manager - Malaysia

PepsiCo Inc.

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Job Details

Auto req ID: 142811BR
Job Description

Accountabilities :

Works with Marketing Manager to develop brand strategy for the Malaysia Foods portfolio (Quaker & Snacks) in alignment with local stakeholders and Regional Marketing Team.
In consultation with Marketing Manager, develop local marketing calendar which includes promotional campaigns and tactical plans to meet AOP targets
Manage and monitor A&M budget to ensure spending within approved limits & work with Finance to ensure proper tracking of expenses.
Supports MM on developmental work on new product/innovation includes packaging, product, research, pricing (RMT, R&D, RCT, Insights, SRA, Legal, Ops, local Sales, MUGM, suppliers) and import process for snacks business.
Agency management liaise & drive projects with multiple agencies (media, creative, research, advertising), ensure marketing campaigns/on ground activations is in accordance with plan
Develop launch plans which includes integrated ATL/BTL for new products based on insights and agreed strategies, in consultation with Marketing Manager.
Using insights derived from market visits/research, identify & propose premium options that are relevant to the target audience. Thereafter, source & negotiate with suppliers.
Works closely with creative agency and trade marketing to propose & develop merchandising options/POSM
Develop selling deck/trade presenter for new products as well as promotional items to ensure plans are communicated to distributor 4 months prior to execution dates
Work closely with Sales Management to develop and provide Planogram/Merchandising guidelines
Reporting responsible for preparing & presenting monthly Foods review with distributor, monthly Sales volume tracking for internal MU Marketing team and competitor activity.
Research analyse category trends & competitive trends (Nielsen) as well as Consumer Research study. Responsible for developing brief for testing of new product concepts
Events/roadshows/Sampling activities plan & manage agencies to ensure execution on plan
Training of product knowledge to sales and promoters team as well as new hires
Manage product samples Conduct internal taste tests for new products.
Work with Marketing Manager and SRA/QA/Nutrition team to keep abreast of Food Regulatory in Malaysia including driving the HCL (Healthier Choice Logo) on labels for Quaker.
As A&M control owner, perform control roles and responsibility in accordance with PepsiCo Accountability model. Support Process Owner in driving GCS agenda. Understand the objective of the assigned control(s) and document the test script attributes for effective execution of the control, evaluate control effectiveness through testing as per GCS guidelines and maintain an audit trail to evidence execution of the activities. Ensure timely remediation of any control deficiencies.



Bachelor/Master degrees in Marketing or related fields
Min 5-7years experience in a Marketing role in an FMCG environment
Experienced in writing marketing briefs for specific media placements, promotions, sponsorships, research, etc.
Must be a self-starter, able to take up projects afresh independently and develop own KPIs to achieve overall business results
Must be organized, proactive, persistent, persuasive, patient, and meticulous.
Must be able to work with different cultures within a matrix-ed organization.
Good interpersonal, communication and influencing skills.
Able to manage multiple and sometimes conflicting agendas and requirements

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
Apply on the Company Site

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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