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Sr. Manager, Digital Marketing Analytics

AT&T


Location:
El Segundo, CA
Date:
09/18/2017
2017-09-182017-10-17
Job Code:
att4-5650319
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Job Details

Company AT&T

Job Title Sr. Manager, Digital Marketing Analytics

Jobid att4-5650319

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is looking for a talented, highly motivated individual with exceptional strategic thinking, a broad knowledge of digital marketing channels, an analytical mind and a solid quantitative grounding to join our organization. You will partner with the Digital Marketing team and our ad agencies to provide a consolidated understanding of digital marketing performance across all channels including SEM, display, and social for upper, middle, and lower funnel tactics. You will be the liaison between the Marketing Analytics & Strategy and Digital Marketing teams.



**Key areas of focus include:**



+ Gather, analyze, and interpret a wide variety of digital media performance data and KPIs to identify trends, root causes, and indicated actions

+ Act as subject matter expert when communicating internally and externally regarding digital marketing media, tools, and technologies

+ Build and maintain strong cross-functional partnership with Business Channel Owners and media agencies

+ Advise executives and business partners with regards to patterns and relationships in the data to recommend business direction



**Skills needed to be successful:**



+ 3+ years of experience in digital marketing role

+ BS/BA in business, marketing, communications or related field

+ Experience with Adobe Marketing Cloud suite, Google Analytics, Doubleclick, Kenshoo, etc.

+ Must possess a solid understanding of digital and consumer marketing

+ Strong communication skills and ability to influence others

+ Experience in large media, technology, ecommerce, or other subscription based company is a plus

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



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