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Sr. Manager Earned Media

Home Depot


Location:
Houston, TX
Date:
02/19/2018
2018-02-192018-03-20
Job Code:
114566
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Job Details

Sr. Manager Earned Media - Houston TX 77024 Skip Navigation
Job Details

Sr. Manager Earned Media (114566)

TX - Houston

  • Date Posted: Feb 6, 2018
  • Company: Global Custom Commerce
  • Travel: 0-10%
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: Yes




Position Description:
POSITION PURPOSE
The Sr. Manager of Earned Media will be responsible for leading content marketing efforts, social strategy and SEO growth objectives for multiple direct eCommerce brands. The position will lead and mentor a team of specialists working on strategic projects, as well a run the business initiatives optimizing  performance by improving the discoverability of site and digital assets in Earned Media. This role is also responsible for overseeing the ownership, communication and execution of a data driven strategies that quantifies the material impact of recommendations from the team. The perfect candidate will be an analytical thinker who is curious and loves to experiment, taking pride in their work and personal ownership of his/her channels. This is a strategic but hands-on role, so we’re looking for someone who can balance big-picture strategy, with exceptional attention to detail and a focus on driving results.

Why work here? Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the #1 home improvement retailer in the world, The Home Depot, is a unique opportunity for you to be a transformative retail disrupter. Plus, GCC is the world’s largest online window covering company, and we’ve got a demonstrably awesome 20-year track record. From our open-floor office to our open-door ethos, our culture is rooted in improving, evolving, and having fun (we’re pretty serious about cake, cook-offs, ping pong, meaningful work and exciting projects). Most importantly, our team members are always inspired, engaged, and ready for growth. That means you’ll have the resources and the runway to create truly magical, out-of-the-box work. Moreover, you will play an important role in leveraging our culture, people, systems, processes, and technology — ultimately to provide incredible customer and associate experiences, while growing business for GCC and The Home Depot. This is your chance to be part of something big, in a small start-up environment. We’re ranked as one of The Top 5 Workplaces in Texas and have consistently won the following awards: The Best Place to Work in Houston (Houston Business Journal), Houston’s Top Workplaces (Houston Chronicle) and Houston’s Best and Brightest.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
35%- Lead content marketing efforts, social strategy and SEO growth objectives for multiple direct eCommerce and multi-channel commerce brands
20%-  Manage team of SEO, social media marketing and all forms of content creators
20%- Define, prioritize, and manage execution of key SEO tactical initiatives, including keyword research and competitive analyses, site auditing, on-site optimizations, link building and content development
15%-Track and refine metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Google Analytics, Adobe Analytics, Conductor, BrightEdge, and BloomReach etc.
10%- Support strategic social marketing campaigns, acting as creative sounding board and cross-team liaison to increase customer engagement and social-driven conversions

NATURE AND SCOPE
-The position reports to the Director of Marketing.
-This position has 4 direct reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
Proficient in HTML, site architecture and content management systems
Strong writing and presentation skills
Solid team management experience, you are unafraid of a flexibly working with an energetic, diverse team who own exciting initiatives!
Outstanding ability to think creatively, strategically and to identify and resolve problems

Knowledge, Skills, Abilities and Competencies: 
SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of improving business results
Experience in Social Media content marketing and community engagement
Experience managing a team of direct reports
Experience working with CMS and building/administering content in multiple CMS environments
Experience developing content aimed at improving customer engagement metrics
Website analysis using variety of analytical tools including Google Analytics as well as internal reporting tools
Optimizing data gathered from both organic and paid sources
Must have thorough knowledge of search ranking factors and critical updates
Experience managing content for a high traffic website, including strategy, developing cross functional processes, & testing  


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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