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Sr Manager eCommerce


El Segundo, CA
Job Code:
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Job Details

Company AT&T

Job Title Sr Manager eCommerce

Jobid att4-6234372

Location: El Segundo, CA, 90245, USA

Description This Senior Ecommerce Manager is a
thought leader in the digital marketing space with a strong track record of
driving digital strategy and operations in the areas of email marketing,
segmentation, search, site optimization and re-targeting. This Leader will
drive the Digital Marketing operations and play a key role in the in-market
optimization for customers and prospects on AT&T’s owned digital properties
(, and

The primary responsibilities for this
position are:

(1) Define
optimization opportunities leveraging personalization by using user journeys,
segmentation data and customer feedback;

(2) Execute
personalization and A/B test campaigns for customers and prospects

(3) Collaborate with
development and creative teams to deliver and build campaigns

(4) Leverage
segmentation data and machine learning to improve the digital experience

More specifically, this role will
assume the following responsibilities:

+ Drive the execution of personalizationand A/B testing campaigns to customer and prospects with an eye on drivingresults.

+ Design, measure and optimize prospectuser journeys that include site optimization, re-messaging and email/SMS andother digital marketing channels.

+ Drive overall planning of conversionand optimization goals for various measurable time periods.

+ Partner on unstructured analysis toidentify pain points/gaps for various conversion events.

+ Identify customer pathing anomalies basedon site analytics

+ Design and manage experiments and rulesengine that drive site personalization using the segments in sales andmarketing. Serve as digital SME on personalization execution across allmarketing verticals.

+ Partner with Content Management andProduct Management to drive infrastructure to operate personalization at scale.

+ Partner with cross functional teams todrive fallout analysis/tests/multiarmed bandit analysis and recommendations.

+ Support enterprise marketing andproduct launches with Personalization to deliver specific experiences.

+ Provide operational support inconditional content publishing for the Marketing, Digital and any otherstakeholder teams.

Apply on the Company Site
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