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Sr Manager Lifecycle Marketing Strategy PEH Sterile Injectables


Lake Forest, IL 60045
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Job Details


The Sr Manager, Lifecycle Strategy will enhance the value proposition of products in Pfizer's Sterile Injectable (SI) portfolio with the ultimate goal of saving lives. S/he will be directly responsible for product lifecycle management (LCM) strategy from recognizing unmet needs, ideating solutions and establishing business cases, through project initiation and leadership of a wide cross-functional team that will execute the programs. Starting with an established portfolio of over 200 products, the LCM strategies could include enhanced clinical claims, new indications, improved drug delivery systems or formulations, updated doses/presentations and more. The incumbent will be responsible for establishing the business cases to support program funding, taking into account the complexities of the generic global market.

This position will rely on a deep understanding and knowledge of product development, customer needs (including extensive interaction with healthcare professionals and key opinion leaders), market trends, and competitive pressures.

The Sr. Manager, Lifecycle Strategy reports to the Team Lead Lifecycle Strategy in Pfizer Essential Health, Global Sterile Injectables. Pfizer Essential Health (PEH) includes:

+ Brands that have lost market exclusivity and generally the mature patent protected products that are expected to lose exclusivity in the short-term in most major markets,

+ The Sterile Injectables (SI) business

+ Current and future established products growth initiatives.

The SI business is a $6B+ segment for PEH and one of the key pillars of the PEH growth strategy.


+ Maximizing the value of key SI product-lines by developing and implementing clear long-term LCM strategy. This includes multi-generational product improvement roadmaps for both marketed products and pipeline assets.

+ Leading the analysis of market and clinical trends, changing customer needs, competitive offerings and other market dynamics to identify unmet market needs and to develop differentiated product roadmaps. Each such successful analysis will produce a business case which the incumbent will be responsible for executing.

+ Be the Commercial Asset Co-lead of the cross-functional development teams for the LCM programs. This includes:

+ Overall responsibility for the Assets,

+ Final decision-making and carrying ultimate responsibility for the performance of the team,

+ Accountability for the integrated asset plan and decision-making to maximize asset value,

+ Accountability for the annual budget, including investment decisions,

+ Accountability for meeting goals,

+ Interfacing with leadership and representing the program team,

+ Build LCM business cases (including P&Ls) and successfully pitch to leadership in order to secure approval and funding.

+ Design and execution of pre-clinical and clinical programs to support the LCM business cases while ensuring alignment with commercial requirements.

+ Planning and conducting market research to support the business cases and to provide user input for product development.

+ Communicating with the Regional marketing leadership to ensure the LCM programs are aligned with local commercial strategies.

+ Leading cross-functional and cross-regional stakeholders to support the commercial LCM strategy and prioritize LCM opportunities.

+ Defining Target Product Profiles (TPP) for LCM assets, while coordinating with key stakeholders such as Regional Commercial, R&D and Global Supply.

+ Methodically hand over established LCM development program to the Pipeline Delivery group (this group is responsible for completing development and launching the product).

+ This role is located in Lake Forest, IL (north suburban Chicago), but can be based in New York, NY.


Educational Requirements:

+ MBA highly preferred

+ Degree in life sciences (Masters or PharmD preferred)

Professional Experience:

+ Entrepreneurial, creative professional with technical curiosity. Track record of unmet need identification, idea creation, business case development and project execution.

+ At least 10 year of commercial healthcare industry experience (could include: branded pharmaceuticals, generic products, medical devices, over the counter or relevant CPG products).

+ At least 10 years of experience with product development and/or commercialization.

+ Experience as commercial leader of pre-clinical or clinical trials to support product development.

+ Experience in customer centric life cycle management.

+ Experience with planning and executing complicated multi-market research programs.

+ Exceptional presentation skills and an ability to influence large cross matrix organization. Demonstrated ability to effectively distill a large amount of complex customer, clinical, market, and technical data from multiple sources into a clear product value proposition and to articulate and communicate this value proposition to a range of customer and internal audiences.

+ Deep understanding of the multi-source pharmaceutical business and industry dynamics. Knowledge of pricing and access dynamics and product cost structure in the healthcare industry.

+ Strong analytical skills with experience in financial forecasts/modeling. Ability to build business cases and financial models.

+ Demonstrated customer-centric mindset and ability to understand HCP needs. Experience in interacting with physicians and nurses and distilling the voice of the customer.

+ Ability to effectively cope with changes, act decisively without complete information and be comfortable with risk and uncertainty.

+ Experience with combination-drug-devices (preferred).


+ Travel 10% - 20%


+ Eligible for Relocation Package

+ Eligible for Employee Referral Bonus

+ Last day to apply: Thursday, December 7, 2017

+ Hospira grade 20, Pfizer grade 14, Exempt

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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