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Sr. Marketing Analyst - Shelton, CT or Minnetonka, MN

UnitedHealth Group


Location:
SHELTON, CT
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
1768463
Apply on the Company Site
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Job Details


Sr. Marketing Analyst - Shelton, CT or Minnetonka, MN(Job Number:723357)
Description

The Sr. Marketing Analyst will provide recommendations and actionable insights based on the analysis of broad business and Marketing data. The individual will need to articulate data and reporting results to internal partners, including sources, value, and impact. They will be responsible for creating dashboards, and scorecards using a variety of tools such as excel, access, PowerPoint and Tableau for the marketing department while maintaining and improving current inventory of available data. This individual needs to continuously innovate around what information can be provided back to our partners to help them with their strategies on future marketing activities.
 
Primary Responsibilities:
  • Marketing reporting
  • Data mining to provide direction on future campaigns
  • Analyzing the results of past campaigns
  • Performing ad hoc analysis in support of Marketing
  • Presenting results and possible areas for improvement
  • Partnering with IT and the database team to manage requirements and expectations tied with Data Analytics and reporting efforts around our members
  • Work with business partners to understand requirements and designs for reporting and information exchange tied to our members
  • Presenting results and possible areas for improvement
Job Scope:
  • Champion of measurement across Marketing activities and advocate in supporting our Reach/Resonance, Impact, Outcomes analytics strategies
  • Have in - depth, working knowledge of Tableau, Adobe analytics, SAS, SQL, Marketing statistics (i.e. email, digital, social, etc…) and other tools
  • Consistently improve the data and information provided to Marketing, and the  way in which we communicate and deliver the information  to help partners develop in depth strategies
  • Articulate trends and behaviors found in the data, and make recommendations for future strategy and tactics
  • Develops, implements, enhances, and maintains complex Business Intelligence reporting and dashboards using Tableau or other tools
  • Understand industry best practices for metrics across different channels of marketing 
  • Effectively document and communicate decisions, understand customer needs and proactively elicit, capture, and communicate business requirements to meet those needs
  • Build strong partnerships with other analytics areas to learn about appropriate data sources that are accurate and document any relevant information
  • Demonstrate proactive critical thinking, facilitating a team approach to solve strategic and technical challenges
  • Become an expert in the business metrics and the best way to present them to our partners
  • Proactively identify and  present the trends and metrics back to our marketing partners

Job Business Analysis
Primary Location US-CT-SHELTON
Other Location US-MN-Minnetonka
Organization E&I Strategic Marketing
Schedule Full-time
Number of Openings 2
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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