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Sr Marketing Director - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
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Job Details

Sr Marketing Director - Minnetonka, MN(Job Number:717198)

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
Primary Responsibilities:
  • Develop vision, consumer strategies and lead initiatives that help members maximize their health plan benefits and deliver against Net Promoter Score goals
  • Lead high priority enterprise - wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
  • Create breakthrough campaigns that motivate members to get the recommended diagnostic and preventive care, and to close specific gaps in care
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Create consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
  • Lead orchestration and activation of Sesame Street sponsorship to drive business results
  • Develop strategies for personalized, real time campaigns leveraging predictive modeling analytics to identify, deploy, and test best performing marketing activities; optimize campaigns based on key performance indicators
  • Orchestrate multi - media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise - wide teams and external agencies
  • Develop strategy, process and implementation plan to evolve member newsletter publications into a modern, personalized content experience
  • Lead development and orchestration of marketing plan that meets registration and engagement goals for member health and wellness platform
  • Create taxonomy strategy and implementation guidelines for health improvement and wellness programs to improve and simplify the member experience
  • Partner with product and digital teams to develop comprehensive, customizable member experience and marketing plan that drives engagement in new suite of health and wellness programs
  • Develop consumer strategies and lead initiatives that improve member perceptions about their health plan
  • Identify new ideas, technologies and solutions to meet emerging consumer needs, leveraging competitive assessments and consumer insights
  • Route & track campaign materials through legal, clinical and key stakeholder approval process
  • Oversee and manage marketing budget to deliver against engagement goals
  • Develop process for competitive benchmarking and assessment

Job General Marketing
Primary Location US-MN-Minnetonka
Other Location 
Organization E&I Strategic Marketing
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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