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Sr Mgr, Integrated Seasonal & Category Planning (Walmart Advertising)

Walmart


Location:
SAN BRUNO, CA
Date:
11/17/2017
2017-11-172017-12-16
Job Code:
936103BR
Walmart
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Job Details

Sr Mgr, Integrated Seasonal & Category Planning (Walmart Advertising) in SAN BRUNO, CA | Walmart Careers

Sr Mgr, Integrated Seasonal & Category Planning (W...

  • Location SAN BRUNO, CA
  • Career Area
  • Job Function Category Management
  • Employment Type -
  • Position Type -
  • Requisition 936103BR

What you'll do at

We’re looking for an influential, organized and creative planner to join a high-visibility startup team within the Walmart digital ecosystem. Someone who is passionate about weaving big ideas through a complex network of partners to help create a cohesive brand story for our advertising partners (i.e Pepsi, P&G, Samsung). Essentially, you will act as the glue that ties multiple brand and category activities together into logical and effective advertising solutions.

As the Manager of Integrated Planning, you will spend your time assessing partner brand campaigns across multiple categories. You will look at these stories holistically and figure out which ones can go together, which ones can need to remain separate, and which ones can be deeply integrated into our Walmart proper category initiatives. Essentially, how do we creatively simplify the amount of messages in the market to the Walmart shopper.

You’ll be working with a wide variety of groups with differing understandings of this proposition from our category management team to marketing. You’ll develop calendars, sit in on client discussions, manage weekly discussions across the broader organization, and provide visibility into what we’re trying to accomplish.

Most importantly, you’ll play an instrumental role in the continued development of one of Walmart’s fastest growing businesses, helping to redefine how brands connect with consumers in the place where it matters the most! Every day we work with hundreds of brands, reach millions of customers and influence billions in sales (so there is a lot of opportunity here).

We are looking for ambitious, fun, entrepreneurial, people-oriented folks who are truly willing to roll up their sleeves to solve business challenges in creative and structured ways (no lie, you might not have sleeves by the end of this).

Position Description:
• Develop proactive category calendars, content strategies and big ideas (more on the brand integration side than technology solutions)
• Participate in meetings across the organization from marketing to category management working to ensure that brand inclusion is a pivotal and integrated part of our everyday planning
• Provide visibility and reporting into initiatives that the advertising team is undertaking (basically, understand what everybody is doing to be able to articulate it to the right people)
• Develop deep understandings of our retail business helping to bridge the gap between multiple categories and multiple brand initiatives
• Support in the development of communications toolkits
• Develop and re-develop internal planning processes and organizational maps to best facilitate discussions amongst the teams
• Support in the message dissemination for new product or service launches where required
• Act as an ambassador for our advertising partners across the business
• Support daily operational planning initiatives (i.e. how do we integrated partner brands into our major seasonal and category initaitives)

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5 years of experience in marketing, change management or related field

Preferred Qualifications

• Super strong and concise verbal and written communicator
• Super organized
• Solid at thinking at both a strategic and tactical level
• Unique ability to look at raw data and insights and mold it into a story
• Well-rounded individual with varied experience across retail, brand, digital and B2B marketing, agency and product management
• Understand how to influence company-wide audiences to engage with and listen to this proposition
• Creative thinker who identifies, defines, and SOLVES problems
• Strong entrepreneurial mindset but able to work well in larger organizations
• Note: as we grow we’ll continuously evolve this role with changing business requirements.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
"I have switched careers twice within Walmart and each time my leadership supported me in learning an entirely different business. "
— Scott, Senior Manager

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