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Sr Mkt Research & Anlys Mgr

AT&T


Location:
Dallas, TX
Date:
02/19/2018
2018-02-192018-03-20
Job Code:
att4-6873440
Apply on the Company Site
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Job Details

Company AT&T

Job Title Sr Mkt Research & Anlys Mgr

Jobid att4-6873440

Location: Dallas, TX, 75219, USA

Description The Senior Market Research & Analysis Manager will be responsible for:



+ Develop advertising insights for AT&T's Consumer & Mobility businesses

+ Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales

+ Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives

+ Influence business decisions through persuasive presentation of key insights and solutions to marketing executives

+ Manage marketing analysis for key marketing executives

+ Develop reports and key insights for major advertising campaigns

+ Manage copy testing, in-flight advertising performance and awareness tracking and reporting

+ Supervise data reporting, collection, and quality control for advertising insights projects

+ Develop plans for enhancing AT&T's advertising insights



Supervisory: No



Required Qualifications:



+ Five years relevant work experience in marketing or market research

+ Proven track record managing complex projects and experience with preparing business reports for executives

+ Proficiency with Excel and PowerPoint is required

+ Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects

+ Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment.

+ Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies

+ Strong analytical and problem-solving acumen

+ Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making



Desired Qualifications:



+ Six or more years experience in marketing or market research

+ Bachelors degree in Marketing, Business or Mathematics

+ Experience with advertising and media



Apply on the Company Site
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