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Sr Product Marketing Manager

AT&T


Location:
Atlanta, GA
Date:
03/22/2017
Job Code:
att4-4159567
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Job Details

Company AT&T

Job Title Sr Product Marketing Manager

Jobid att4-4159567

Location: Atlanta, GA, 30309, USA

Description **Sr. Product Marketing Manager**



**Summary:**



The Sr. Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.



The Sr. Product Marketing Manager is experienced in developing and implementing marketing strategies and creating messaging and positioning for new products/services.



This individual understands the dynamics of the industry, the changes in technology & applications and is grounded in the overall customer experience strategy.



This manager is responsible for driving the life cycle elements of Mobile Share, legacy data and messaging plans. This individual will be a primary interface with the various cross-functional teams driving the development of new offers, services, processes, etc.



**Roles and responsibilities of the position include but are not limited to the following:**



+ Identify and gather relevant data from AT&Ts internal and available external sources to optimize AT&T’s Fiber deployment plans

+ Conduct analysis of gathered data to produce an integrated build plan that is aligned with AT&T’s overall access strategy

+ Gather additional input from necessary stakeholders

+ Perform Analysis based on stakeholder feedback, client input, and market conditions

+ Ensure Stakeholder alignment

+ Manage and develop on-going communications across Product, Marketing, and Construction Engineering as needed to drive sales / penetration of the AT&T Fiber product

+ Education: College, MBA Preferred

+ Certification: None

+ Excel

+ Position is located in Atlanta, Georgia; Dallas, Texas

+ Relocation will not be provided



Working as a Sr. Product Marketing Manager, you will be responsible for creating local customer demand, local go-to-market marketing and local communication strategies focusing on AT&T new and emerging technologies, products and applications. You will develop local programs to increase attachment rate of voice/data features/accessories including local cross sell / up sell product strategies, and tracking of smart phone and data products to show ROI impact on implemented plans.



**Additional Responsibilities:**



+ Manage local market product information including pricing and market analysis

+ Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics

+ Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc.

+ Primary field liaison to HQ Product Management for all elements of the product lifecycle

+ Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing

+ Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services

+ Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans

+ Serves as interface with local network teams on all aspects of product marketing

+ Ensure sales channel coordination and that all channels are considered appropriately for each promotional program

+ Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product



**Required Qualifications:**



+ Five years experience in product life cycle management required

+ Strong analytic and fact-based decision-making skills

+ Proven ability to translate ideas and vision into product definition and requirements

+ Proven ability to launch and support ideas and vision

+ Proven ability to work on and track multiple projects simultaneously

+ Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams

+ Strong written, verbal and oral presentation skills

+ Strong strategic thinking skills

+ Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication.

+ Proficiency in PowerPoint, Excel, Word and other standard office computer applications



**Desired Qualifications:**



+ Six or more years experience in product lifecycle management

+ Experience in wireless services, data, and / or high tech industry--messaging experience

+ Ability to anticipate risks and devise contingencies to manage them

+ BA in Marketing or Business preferred



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