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Sr. Product Marketing Manager

AT&T


Location:
New York, NY
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
att4-5231964
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Job Details

Company AT&T

Job Title Sr. Product Marketing Manager

Jobid att4-5231964

Location: New York, NY, 10176, USA

Description **Company:** AT&T AdWorks



**Position:** Senior Manager, Product Marketing



**Reports to:** Director, Product Marketing



**Department:** AT&T AdWorks



**Location:** LA, Chicago, or New York



**Senior Manager, Product Marketing**



The Senior Manager, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ TV, digital, and cross-screen platforms. This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches. This individual will work closely with a cross-functional team comprised of product, operations, sales, and research/business analytics.



Team building and problem solving skills are critical, as is a thorough understanding of the advertising and media industry.



**Responsibilities include, but are not limited to:**



+ Develop go-to-market strategy in support of new advertising products

+ Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features

+ Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients

+ Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap

+ Develop sales collateral

+ Lead sales training workshops and reviews

+ Create content for newsletters, apps, and intranet



**The Senior Manager, Product Marketing will have the following key attributes:**



+ Top notch presentation and communication skills to be able to convey complex products in an easily understandable way

+ Profiency within Powerpoint, Excel, and Word with a high level of aesthetic and organization

+ Strong attention to detail in a fast-paced, multi-task necessary environment

+ Proven skills in project management and ability to prioritize competing interests while driving towards overall success

+ Comfortable working in a cross-functional environment to ensure work gets done efficiently

+ Knowledge and understanding of television, digital media, and the advertising ecosystem

+ Ability to thrive in a collaborative environment while also feeling comfortable taking ownership of projects

+ Executive presence and ability to conduct trainings across all levels and serve as functional representation at internal events

+ Proven consultative and client service approach to solving problems and addressing new opportunities



**Salary:** Competitive. AT&T has an extensive benefits program and is focused on career development.



**Requirements:**



+ 4-6 years of experience in product marketing role in media sales organization or planning function at media agency



Apply on the Company Site
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