Testing & Optimization Manager APJC/EMEAR

  • Location:
    Feltham, England, United Kingdom
  • Additional Location(s)
    Sydney, Singapore, Bangalore
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
    AI or Artificial Intelligence, Big Data, Analytics, Cloud and Data Center, Collaboration, Video, Internet of Everything, Networking, Security, Wireless, Mobility
  • Job Id

What You'll Do

  • Collaborate with cross-functional teams to develop and implement a testing roadmap
  • Conceptualize, develop, and execute measurable and actionable optimization tests
  • Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
  • Work with Analytics and Insight team to generate data-driven hypothesis and size optimization capabilities.
  • Analyze test results and propose appropriate optimizations to teams
  • Champion a conversion optimization testing culture
  • Evaluate industry trends, competitive landscape and emerging technology to improve campaign results

Who You'll Work With

In today’s hyper-connected, always-on world, brands are fighting for customers’ attention. Cisco Marketing’s vision is to be a creative leader in real-time, personalized marketing and communication and we believe our opportunity to achieve this lies in building unified, Omni-channel digital and human experiences.

We are entering into the next phase of our evolution as a modern marketing organization focused on leveraging data and insights. Data is so important and valuable to us as Marketers, and we can leverage market and customer intelligence to effectively target our customers with meaningful and impactful campaigns. 

The APJC & EMEAR Marketing Insights team will be responsible for building the foundation for an overarching strategy that reinforces metrics, infrastructure, business processes, best practices and reporting in order to streamline our processes and achieve optimal results as an organization. 

In the coming months, Umair Malik will set up a team of specialists in the five areas. In Technology Adoption area, the team will be responsible for rolling out new tech stack and manage change across the region. Database Operations will ensure our data’s integrity and develop deep profiles for customers and partners. Testing & Optimization will focus on executing testing scenarios and optimizing performance. The Analytics, Insights & Reporting team will analyze data to deliver insights and develop an understanding of marketing performance. Finally, Market Insights will develop our research strategy with the Global team to ensure we communicate regional needs and provide actionable insights.

Who You Are

  • Proven experience in leading initiatives with demonstrated focus on optimization testing
  • Expert knowledge of conversion optimization concepts and best practices
  • Demonstrated experience with A\B and multivariate testing tools
  • Strong relationship management and communication skills with keen ability to work across cross-functional business and technical teams in a matrixed environment.
  • Strategic thinker with a passion for problem-solving and attention to detail.
  • Data mining/modeling experience
  • Driven, motivated, enthusiastic and energetic. A change-agent who influences, guides and leads by example
  • 1 - 3 years supervisory experience may be required.

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. 

Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

We connect everything – people, process, data and things – and we use those connections to change our world for the better.

We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.

We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us! #WeAreCisco


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