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University Relations Representative

PepsiCo Inc.

Dallas, TX
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Job Details

JobId: 131264BR
Job Title: University Relations Representative
Location: Dallas, TX
Category: Human Resources


PepsiCo's North America Campus Center of Excellence is responsible for hiring +2000 Undergraduate and Graduate entrepreneurs, dreamers, doers, rainmakers and shakers across our Field and Corporate functions each year. As a member of PepsiCo's Campus Center of Excellence, the University Relations Representative is responsible for devising and executing PepsiCo's University Relations strategy at our Better Together (BTG) Tier 1 schools, leading highly energetic and competitive cross-functional Campus partners who want to be the #1, top performing, Campus team! Develop relationships with campus Career Services personnel, faculty, student clubs and associations, will recommend opportunities to build our social media and digital presence to attract and engage Gen Z talent. Advise the Campus Talent Acquisition Managers (CTAMs) on recruiting best practices and trends in order to ensure annual hiring goals are met


  • Build Annual Operating Plans/Metrics for 3-4 Better Together Tier 1 Schools (BTG) ensuring that our brand, message, and strategy is congruent
  • Partner with school Executive Sponsors (SVP and RVP level) on the mobilization of respective Campus Teams to drive the right presence and engagement activities at assigned schools, ensure we achieve YoY hiring volume growth in excess of approx. 200-300 total annual offers
  • Partner with the Diversity Program Mgr on the development and implementation of attraction strategies at respective B2G schools
  • Identify, facilitate, and connect Division HR and Function leadership with the right school faculty in order to drive targeted student attraction and YoY hiring volume growth
  • Develop/facilitate strong and lasting relationships with career service employees and identify opportunities to connect with students (mock interview days, resumes reviews), other relevant individuals involved in the recruiting process
  • Attend career fairs, competitions, campus presentations, and interviews with a clear plan to develop relationships and referral network
  • Develop and launch the Campus Ambassador Program-pilot at 2 BTG schools in the 1st year
  • Partner with NC3 to ensure event scheduling and logistics (Career Center events, rooms, catering, A/V) at BTG schools is flawlessly executed
  • Design and facilitate an Annual kick-off meeting (June) with the Campus team and key partners. Kick-off will include an overview of the campus playbook, emerging talent trends, function forecasts, profiles, diversity goals and strategy, and keynote speakers. Lead an annual debrief session (virtual) with the team
  • Execute our annual communications plan including: develop content for the University Relations email updates, host school kick-off calls, host regular touchpoint calls (during the season,) provide offer tracking updates. Own and share school level dashboards with relevant stakeholders
  • Stay up-to-date on changing landscape of campus hiring, and ensure PepsiCo's campus recruiting strategy remains competitive and differentiated. Attend key conferences (NACE) and host internal learning sessions on key trends
  • Implement the TA digital, social, and mobile strategy in the Campus scope; provide Campus insights to our Engagement Team on external market trends related to the use of technology in engaging our target student demographic
  • Partner with CTAMs to provide input to the functional program Steering Committees on school trends, curriculum/degree design, applicability
  • Lead or participate in annual project work focused on process optimization
  • Travel throughout the year to campuses and related events (approx 40%). During Fall and Spring, 4-5 days/per week for up to 8 weeks

Minimum Qualifications:

  • Bachelor's degree/min of 2 yrs of relevant professional exp, including Campus Recruiting exp within a corporate setting
  • Advanced Excel/PowerPoint skills/basic MS365 skills
Preferred Qualifications:
  • Demonstrated ability to effectively plan brand events, guide multiple projects, competing priorities, while maintaining flexibility to shift priorities as needed to meet business goals
  • Prior work exp within another CPG or manufacturing organization and/or within another large, global, matrix environment
  • Ability to work in a fast-paced, metrics-driven environment and to work across all leadership levels within the organization including executives
  • Prior exp working with Kenexa or another Candidate Management System (ATS)
  • High level of professional maturity and track record of developing strong client partnerships
  • Must be collaborative and a team player and appreciate the need to handle sensitive and confidential information with discretion/Excellent oral and written communication skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 131264BR",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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