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US IBRANCE Marketing Senior Manager


New York, NY
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Job Details


IBRANCE launched in Feb 2015 and has already reached a profound number of patients and therefore secured a leadership position in the Breast Cancer space. IBRANCE currently is indicated for ER+/HER2- Advanced Breast Cancer (ABC). ABC is the second-leading cause of cancer deaths among US women, killing about 40,000 women each year. IBRANCE is a key product for Pfizer and an anchor brand for Pfizer oncology. There is a robust lifecycle plan, including ongoing clinical trials in a number of patient populations and disease states.

This Senior Marketing Manager position is a key opportunity for a talented, high energy marketing colleague to be the lead on a number of important & innovative commercial initiatives to drive the continued growth of IBRANCE. This role will play a critical role in the continued growth of IBRANCE as future competitors enter the market.


The US Marketing Senior Manager will lead the strategy development and execution around key HCP tactics (Field Force Strategy & Execution, Peer to Peer, and other key HCP tactics).

**Field Force Strategy & Execution**

+ Partner with HCP marketing and cross-functional colleagues in the development/dissemination of strategies and resources to field-based colleagues; serve as POA captain, leading all efforts around critical sales meeting for the brand

+ Lead BC Field Force Communications tracking brand performance, market events, and incentive compensation contests

+ Lead the evolution of our innovative training platform, IBRANCE IQ

**Peer to Peer**

+ Lead strategy and execution of peer to peer programs, including but not limited to: speaker deck content development, leadership of speaker communication and engagement strategy, and leading other innovative educational tactics

**HCP Tactics**

+ Partner with sales leadership and other brand internal stakeholders to optimize core HCP tactics to maximize uptake in light of new competitive entrants (could include updated segmentation, message/resource development, etc.)

+ Roles and responsibilities may shift depending on the background, experience, and interests of the candidate


+ US marketing experience, HCP marketing preferred.

+ Minimum of 5-7 years of pharmaceutical industry experience.

+ Ability to quickly identify insights and develop effective strategies & tactics based on these insights.

+ Strong business acumen and analytical skills in order to help set team priorities and strategies.

+ Ability to work effectively and collaboratively in a team-based environment and partner with internal/external stakeholders.

+ Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, even without direct reporting relationships.

+ Strong written and verbal communication skills in both in 1:1 environments and larger group settings to mobilize key stakeholders and engage leadership.

+ Proven track record of operating in a fast-paced, high energy environment.

+ Oncology experience desirable but not required.

+ BA/BS - degree required.

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**Other Job Details:**

+ **Last Date to Apply for Job: February 1, 2018**

+ Eligible for Employee Referral Bonus

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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