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Vice President, Marcom Operations

Universal Orlando


Location:
Orlando, Florida 32819
Date:
04/13/2018
2018-04-132018-05-13
Job Type:
Employee
Job Status:
Full Time
Shift:
1st Shift
Universal Orlando
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Job Details

The VP of Marcom Operations works closely with leadership to streamline and operationalize the execution of the Marketing and Sales Division’s goals and strategies. From campaign/project conception through execution and reporting, the VP of Marcom Operations continuously improves the workflow and process between departments and identifies and resolves bottlenecks limiting program execution.

In addition, the VP of Marcom Operations leads the Creative and Content creation teams, as well as the Project Management, Licensed Partners (LP) and Brand Standards teams working to balance improved speed to market with quality of deliverables resulting in highly engaging content.

MAJOR RESPONSIBILITIES:

  • Leads the PMO, developing and maintaining a proactive project management discipline focused on driving campaigns/projects through the division. In addition, the PMO identifies and resolves bottlenecks to increase speed to market of deliverables ensuring quality and strategic alignment. The PMO manages the internal review and routing process, ensuring all strategic, tactical, Brand Standards, LP and Legal approvals have been completed prior to deliverable production.
  • Leads the Creative and Content teams charged with creating relatable content that inspires, entertains and informs consumers about our destination. Provides oversight for the in-house creative development, content development and production capabilities to deliver a full range of traditional and digital media assets.
  • Maintain and continuously optimize division workflows to improve speed to market and ensure deliverable quality. Maintain and optimize project management technologies to support the effective management of campaign/projects through their lifecycle.
  • Partners with VP Brand Management or other Marketing and Sales leaders to identify and prioritize Segment, Campaign and Project deliverables to ensure successful execution in alignment with division’s marketing strategies and capacity. Continuously identifies and resolves resource bottlenecks within division, managing outsourced agencies and contractors, as necessary to execute the work, on-time and on-quality.
  • Leads the Brand Standards and Licensed Partners teams charged with ensuring deliverables are in compliance with UOR’s Brand Standards and Licensed Partner agreements.
  • Develops and maintains reporting and KPIs to increase division ROI. Analyzes data monthly and provides operational insights and recommends solutions to leadership teams.

 

Qualifications/Requirements:

 

  • Highly developed and polished written and verbal communication skills. Successfully able to present to and influence peer and senior level leadership
  • Must be enthusiastic, passionate, team oriented and collaborative
  • Proven record of taking initiative towards continuous improvement, anticipating potential challenges and quickly collaborating to develop solid alternative solutions when required
  • Must have the ability to work in a dynamic, fast-paced environment with the leadership skills to maintain a calm and focused work environment while working under pressure or tight deadlines


Preferred Qualifications:
  • Experience in all factors relating to Agency Utilization and Realization Reporting
  • Working familiarity with Agile Content Marketing approach
  • Deep understanding of the e-commerce space
  • Expertise in digital marketing strategies channels; proven ability to generate innovative and effective content strategy that builds awareness, intent and conversion
  • Experience with Workamajig, Workbook, Advantage or Netsuite a plus
  • Six Sigma training a plus

EDUCATION:
  • Bachelor’s degree is required in Marketing, Media Studies or Communications. Master’s degree is preferred in Business Administration.


EXPERIENCE: 10+ years Marketing Operations experience within marketing services, preferably with an agency. 10+ years Project Management or Creative Operations experience within digital marketing

ADDITIONAL INFORMATION:
  • Effective working relationships across the entire Marketing & Sales organization is an essential requirement of this role. Must be able to effectively collaborate with peers as well as cross divisional colleagues to be successful.
  • Lead, coach and develop a team of highly creative individuals and focused process improvement managers to ensure alignment with the values and guiding principles of the marketing & sales organization as well as Universal Orlando Resort.
  • Provide management, oversight, clarity of expectation/delivery and ensure brand and values alignment for multiple external agency partners and vendors.


Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means. 
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