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Vice President, Marketing Strategy (Group Insurance)


Roseland, NJ
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Job Details

Position Title: Vice President, Marketing Strategy (Group Insurance)
Job Code: 416138
Job Location: New Jersey-Roseland
Reports into the Head of Marketing and is responsible for leading cross business initiatives for Group Insurance Marketing. This would include driving strategy across multiple businesses / stakeholders, developing full marketing campaigns for our institutional customers and leading the participant engagement driving more retail relationships from our customer base. They will be responsible for analyzing the data to develop targeted campaigns that drive to desired outcomes. The incumbent must understand the business needs and product strategy for our customers and identify opportunities to effectively deliver these products and services for each customer. The Incumbent is a seasoned marketing professional having excellent communication, client relationship management, marketing skills and product knowledge.

Job Responsibilities
•Responsible for planning, organizing, staffing, training and managing the cross business marketing plans and execution.
•Develop and drive participant engagement including acquisition and retention, in coordination with other business units. Link the long-term strategy around driving more retail relationships from our customer base.
•Lead and collaborate across corporate and other businesses on any marketing initiatives and help develop those strategies as well as drive teams to implement and maintain those plans.
•Lead on driving marketing to support the expanded financial wellness portfolio of capabilities and solutions. Ensure a consistent marketing message and position consistent with the brand and strategy. Responsible for all marketing strategies and successful launch of new products and services.
•Develop and champion new high impact marketing tools/programs that help accelerate our Financial Wellness and product development efforts through the sales process as well as any other cross business initiatives and drive demand for our products and services.
•Drive ongoing marketing analysis and measurement. Incorporate and establish key performance indicators (KPIs) for all initiatives and adjust implementation strategies to maximize impact.
•Attract, engage, retain and supplement diverse high potential talent; create a work environment that fosters inclusion and diversity.
•Determine priority of marketing resources and develop capacity planning models that keep up with the needs of the business. Employ practices to create efficiencies and optimize resource deployment.

•7-10 years marketing experience or related experience

•Highly effective strategic planner, taking ideas from concept to successful implementation and maintenance

•Proven ability to manage large scale initiatives across multiple businesses

•Strong advocate of teamwork, performance excellence and continuous improvement.

•Financial Services industry experience of 5-10 years

•Excellent oral and written communication skills

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Insurance
Schedule: Full-time
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