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Vice President, Personal Health & Fitness Programs - Eden Prairie

UnitedHealth Group

Eden Prairie, MN
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747499 Vice President Personal Health Fitness Programs Eden Prairie

Vice President, Personal Health & Fitness Programs - Eden Prairie (747499)

Position Description

If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.(sm)


OptumHealth is focused on helping people navigate the health system and make the best choices for their overall wellness. CSG's mission is to empower consumers to take greater ownership of their health. We help consumers of health care, both directly and indirectly, by providing them with services and tools to help them improve their health and manage their care. We deploy our solutions on behalf of payers, providers, employers and government entities and we will soon be developing products for consumers to buy directly.


As Vice President of Optum’s Personal Health & Fitness Programs, your focus will be to develop and grow Optum's consumer health capabilities, including the advancement of industry leading fitness focused wellbeing solutions.  This senior leadership position will be responsible to define, develop, and launch a strategic enterprise solution(s) which will engage consumers in their personal health by providing two distinct platforms: 

  • On - site fitness and wellness capabilities including industry leading fitness centers across over 200 employer work sites; and additional solutions such as population health, nutrition, and ergonomics
  • Solutions focused on improving the health of seniors primarily included in commercial Medicare (supplement, advantage) insurance markets

Success in this position will be defined by the ability to drive outcomes with UnitedHealth and external markets, the creation of scaled process, team, technology to support, and a consumer focused experience that will drive improved NPS® (net promoter score). 


Primary Responsibilities:

  • Develop vision, strategy, business case, consumer and business intermediary value proposition
  • Create enterprise consumer fitness network program / product development strategy, identify consumer and market needs, prioritize product roadmap, initiate and lead both internal and external partner relationships on behalf of the organization, and integrate new services / capabilities into the product portfolio
  • Manage program / product P&L optimizing cost structure and growth opportunities
  • Explore new market opportunities and tangential development driven from market or product perspective and lead the organization to determine go to market approach including capabilities, including brand strategy, sales strategy, revenue model, pricing, guarantees, service level agreements, etc.
  • Responsible for the efficient and effective operations of over 200 employer on - site fitness centers
  • Identify and establish strategic relationships with capability partners / vendors to compliment internal assets
  • Direct management of a direct and indirect team of over 3,000 critical functional resources across the enterprise necessary to make the strategy successful
  • Work with distribution partners across UnitedHealth Group to bring the products to market, as well as approaching potential clients directly through the Optum growth organization
  • Direct product, market and customer research to continuously improve experience for clients and customers
  • Recommend merger and acquisition targets and drive execution working with corporate development
  • Work to integrate acquired companies / assets as needed
  • For each service / capability determine strategy for how assets work together, drive execution across multiple organizations to make the strategy a reality


Required Qualifications:

  • Bachelor's degree
  • 10+ years of Product Development / Product Management / Market Management experience
  • 10+ years of managing large projects and / or leading multi - departmental workgroups
  • Experience building, inspiring, and leading high performing multi - site teams
  • Ability to effectively set and lead a large organization toward a vision, and oversee product successful implementation and execution of product design, program management and operations strategies
  • Ability to prioritize, coordinate and manage multiple tasks simultaneously in a fast - paced environment
  • A natural bend to lead into grey space opportunities and situations. Comfortable finding ways to create and add value where the goal may be ambiguous
  • Ability to work effectively with executive management and build strong relationships across a variety of stakeholders
  • Effective and persuasive communication skills - both written and verbal.  Demonstrated ability to successfully influence without direct authority and drive outcomes
  • Strong financial acumen with a comfort and familiarity with P&L management
  • Working knowledge of product solutions and frameworks / templates - roadmaps, new product development processes
  • High positive energy, detail oriented and creative individual
  • Demonstrated experience effectively leading a large team of direct and indirect reports
  • Adept at understanding complex concepts and situations linking strategic direction and day - to - day activities
  • Strong personal interest in promotion of health and wellness
  • Proven track record delivering strong results, both as a manager and contributor
  • Ability to build strong working partnerships and deep relationships across a diverse functional and business matrix structure
  • Must be able to balance the ability to deliver thru teams and at times directly drive the outcome
  • Experience engaging with external companies to develop business and capability opportunities
  • Willingness to travel as required

Preferred Qualifications:

  • MBA
  • Healthcare experience; with specific familiarity with Medicare health plans
  • 3+ years of commercial fitness and or large scale multi-site operations
  • Executive experience in the commercial fitness industry
  • Executive experience within a franchise model with 100+ locations

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: Product Development, Product management, Market Management, Eden Prairie, MN, Minnesota



Job Details

  • Contest Number747499
  • Job TitleVice President, Personal Health & Fitness Programs - Eden Prairie
  • Job FamilyProduct
  • Business SegmentOptum Consumer Solutions Group

Job Location Information

  • Eden Prairie, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelExecutive
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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