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Web Analyst

Home Depot


Location:
Houston, TX
Date:
11/23/2017
2017-11-232017-12-23
Job Code:
108759
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Job Details

GC SR MARKETING ANALYST - Houston TX 77024 Skip Navigation
Job Details

Web Analyst (108759)

TX - Houston

  • Date Posted: Jun 27, 2017
  • Company: Global Custom Commerce
  • Travel: None
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE

Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the #1 home improvement retailer in the world, The Home Depot, is a unique opportunity for you to be a transformative retail disrupter. Plus, GCC is the world’s largest online window covering company, and we’ve got a demonstrably awesome 20-year track record. From our open-floor office to our open-door ethos, our culture is rooted in improving, evolving, and having fun (we’re pretty serious about cake, cook-offs, ping pong, meaningful work and exciting projects). Most importantly, our team members are always inspired, engaged, and ready for growth.

That means you’ll have the resources and the runway to create truly magical, out-of-the-box work. Moreover, you will play an important role in leveraging our culture, people, systems, processes, and technology — ultimately to provide incredible customer experiences, while growing business for GCC and The Home Depot. This is your chance to be part of something big, in a small start-up environment.

We’re ranked as one of The Top 5 Workplaces in Texas and have consistently won the following awards: The Best Place to Work in Houston (Houston Business Journal), Houston’s Top Workplaces (Houston Chronicle) and Houston’s Best and Brightest.

Does identifying where a website is leaking money, what’s causing it, and what you be done about it get you excited?

Come join the ridiculously awesome Blinds.com team who is looking for a Web Analyst with extensive marketing experience that will provide insights and analyses from our web analytics tools and our A/B tests.  Analytic marketing junkies rejoice!  You will play an important role in marketing at Blinds.com, therefore this role does not simply run reports and answer the basic questions.  We want you to be involved in providing strategic support based on data that drives site design and continuous conversion improvement.  You will need to be able to drive optimization of our site to increase conversion.  


MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

30%-Participate in meetings to gain comprehension of sales/marketing goals and objectives and facilitate communicating team solutions. Act as a consultative resource for departments requiring a comprehensive analytic overview of all marketing efforts across programs.
20%-Utilize knowledge of “tool set” including profiling, modeling, segmentation, analysis, acquisition and retention strategies etc. to interpret program results and make strategic marketing recommendations.
20%-Create campaign and reporting dashboards that allow you to provide ongoing written and oral interpretations of sales/marketing programs and recommendations for future testing and strategic direction; focus on site traffic by channel bounce rates, conversion rates, and landing page optimization.
20%-Provide analytical support in the day-to-day management and optimization of multiple media buying campaigns including SEO/SEM.
10%-Design/execute A/B and multivariate tests

NATURE AND SCOPE

This position reports to Sr. Manager of Marketing & Analytics
This position has no Direct Reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 4 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
• Masters in related program or M.B.A. preferred but not required.

Knowledge, Skills, Abilities and Competencies:•
Experience developing and optimizing actionable analytics solutions to help address marketing challenges such as marketing channel attribution (TV, radio, digital, etc.), marketing effectiveness, ROI, brand equity impact, cross-channel effectiveness, and pricing. Ability to provide strategic perspective and recommendations to improve marketing performance.
• Experience working with Google Analytics, Google Webmaster Tools, Adobe Site Catalyst (aka Omniture), and HTML.
• In depth knowledge of B.I. tools (Tableau, Cognos, Business Objects or SPSS for example) and practical experience analyzing data, program metrics and performance.
• Experience developing reporting, trend analysis, and program design.
• Experience of Microsoft Office programs: Excel, Word, PowerPoint, and Outlook.
• Excellent verbal, written, organizational, strategic, and presentation skills.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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