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Web Strategist - Eden Prairie, MN

UnitedHealth Group

Eden Prairie, MN
Job Code:
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Job Details

Web Strategist - Eden Prairie, MN(Job Number:726569)

Position Description:

Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.

The Web Strategist is responsible for maintaining a consistent user experience, growing performance, and ensuring content is findable for owned and operated websites on the Digital Marketing Platform (DMP).

Primary Responsibilities: 
  • Strategize with internal marketing partners on how to take content updates and present them within the DMP structure and guidelines
  • Review and approve wireframes, designs/layouts and content updates against our guidelines
  • Update website taxonomies and page inventories
  • Gather content assets
  • Assign or update tags
  • Package final content via our “Silver Platter” template for hand off to our digital production team.  
  • Perform quality assurance on pages before and after they’re pushed live.
  • Strictly follow, enforce, and improve standard workflow processes
  • Monitor KPIs such as: monthly unique visitors, page views per visit, traffic sources, bounce rates and conversion rates
  • Use KPI data from other DMP sites to inform strategies and best practices for migrations
  • Inform the A / B testing schedule based on areas of opportunity, monitor results and consult on actions
  • Regularly view digital trades and attend at least one conference annually to stay up on the latest digital experience / mobile first trends.  Come away with at least 3 tangible things we can apply to our web experience.
  • Update inventory list for each website monthly.
  • Maintain events listing calendar.  Review master event calendar, work with events team and segment marketers to determine which events should be listed on website, properly tag
  • Maintain promotion calendar.  Gather content, ensure tracking and flawless execution
  • Strategize content cross promotion strategies and determine how to utilize the recommendation engine to promote content

Competencies for High Performers:

  • Must have a strong creative eye
  • Entrepreneurial, able to figure out solutions on their own, apply creative problem-solving techniques
  • Must be highly collaborative, able to work with a wide variety of internal marketing partners while at the same time, be able to enforce our website governance
  • Able to work and thrive in a very complex industry and large company
  • Able to work with colleagues who are in different locations, including internationally
  • Ability to build collaborative and cooperative relationships
  • Meticulous attention to detail
  • Highly process oriented
  • Make data-based decisions. Be highly analytical and able to uncover insights within the numbers
  • Ability to work independently and meet deadlines
  • Must be able to multi-task and follow-up when responses are needed
  • Demonstrated ability to ask clarifying questions to get the information you need
  • Must be able to prioritize work and actively manage projects, ability to raise concerns and risks with colleagues
  • Comfortable tracking time and using workflow management software

Job Marketing eCommerce
Primary Location US-MN-Eden Prairie
Other Location 
Organization Optum Marketing
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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